"Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments."
Marshall McLuhan

This particular media environment is mostly one person's attempt to organize fragmented concepts and presentation on the very complicated topic of how the Mass Mind / educated mind of individual people relates to society they live in at the time - and how they learn and acquire new information and experiences. Topics are also likely to focus on group behaviors, conformity influences, mob mentality, trending changes and information - how this all relates to personal self-awareness, education about the persona, and how much freedom there is to swim against the stream or river.