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Burger King will use AI to check if employees say ‘please’ and ‘thank you’
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UnderpantsWeevil lemmy.world UnderpantsWeevil@lemmy.world
Joined: 2023-06-14
Quote

The company compiled information from franchisees and guests on how to measure friendliness, resulting in the fast food chain training its AI system to recognize certain words and phrases, such as “welcome to Burger King,” “please,” and “thank you.” Managers can then ask the AI assistant how their location is performing on friendliness.

546   Original
Pudutr0n lemmy.world Pudutr0n@lemmy.world
Joined: 2023-06-14
#2 · Quote Reply

related.

3
canadian_commie lemmy.world canadian_commie@lemmy.world
Joined: 2026-02-25
#3 · Quote Reply

This is the worst timeline. 1984 was a warning not an instruction manual.

98
felsiq piefed.zip felsiq@piefed.zip
Joined: 2025-07-02
#4 · Quote Reply

Not like I was going to burger king anyway but this is a solid reason not to

166
shrek_is_love lemmy.ml shrek_is_love@lemmy.ml
Joined: 2026-02-09
#5 · Quote Reply

related.

Burger King will teach your grandmother to suck eggs!

4
Pudutr0n lemmy.world Pudutr0n@lemmy.world
Joined: 2023-06-14
#6 · Quote Reply

Burger King will teach your grandmother to suck eggs!

idk bk is no Stinky Wizzleteats

1
Ace feddit.uk AcesFullOfKings@feddit.uk
Joined: 2023-07-23
#7 · Quote Reply

[deleted]
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Björn swg-empire.de bjoern_tantau@swg-empire.de
Joined: 2023-07-08
#8 · Quote Reply

!aboringdystopia@lemmy.world

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U7826391786239 lemmy.zip U7826391786239@lemmy.zip
Joined: 2025-09-18
#9 · Quote Reply

[deleted]
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TrackinDaKraken lemmy.world DarrinBrunner@lemmy.world
Joined: 2025-02-26
#10 · Quote Reply

The worst major fast food chain by a mile, and they're pulling stupid shit like this.

Whatever your reasons are for paying ridiculous prices to eat crap at a place like this, they're not good reasons. You can do better, you're worth more. Stop abusing yourself.

1
supersquirrel sopuli.xyz supersquirrel@sopuli.xyz
Joined: 2023-12-09
#11 · Quote Reply

No Kings!

19
rumba lemmy.zip rumba@lemmy.zip
Joined: 2024-09-24
#12 · Quote Reply

Companies have been doing this for decades, maybe centuries. They would hire a 'secret shopper' to come in, order something, and fill out a checklist for corporate. It was done in department stores and fast food chains, any place that was a franchise where theire name was on the line. Some places hired companies to check up on people, some places just hired individuals. The fast-food chain I used to work at hired a neighbor paid them in free food.

Managers make people say it, and reports check to make sure managers are doing their jobs.

The really cool part about how we used to do it was we didn't waste fuckloads of electricity/water to make sure managers were doing their jobs.

6
officermike lemmy.world officermike@lemmy.world
Joined: 2023-12-15
#13 · Quote Reply

[deleted]

Can't speak to the burgers as I only ever order chicken fries from BK, but I will argue that their French fries have a more forgiving edible temperature range than McD or Wendy's. Still wouldn't eat 'em room temperature.

12
Canaconda lemmy.ca Canconda@lemmy.ca
Joined: 2025-07-10
#14 · Quote Reply

This is the worst timeline. 1984 was a warning not an instruction manual.

And Idiocracy was a comedy not a documentary

41
mr_anny sopuli.xyz mr_anny@sopuli.xyz
Joined: 2026-02-08
#15 · Quote Reply

Burger Despot

4
nondescripthandle lemmy.dbzer0.com nondescripthandle@lemmy.dbzer0.com
Joined: 2024-03-19
#16 · Quote Reply

Not like I was going to burger king anyway but this is a solid reason not to

I wish I could explain to companies how fucking awkward and horrible it feels to be on the receiving end of forced gratitude. Even if I liked the restaurant, I wouldn't be able to go if they did this.

I guess it's no surprise that rich people think the experience is still the same with or without the consent of the providing party.

77
deliriousdreams fedia.io deliriousdreams@fedia.io
Joined: 2025-11-01
#17 · Quote Reply

Companies have been doing this for decades, maybe centuries. They would hire a 'secret shopper' to come in, order something, and fill out a checklist for corporate. It was done in department stores and fast food chains, any place that was a franchise where theire name was on the line. Some places hired companies to check up on people, some places just hired individuals. The fast-food chain I us...

They have been and while I'm fine with the secret shopper basically covertly checking the quality of the products and services, I'm not okay with this because I don't really need please and thank you from a service worker. I want quality services. Please and thank you sounds like lip service. You can be cordial without the BS niceties.

9
nondescripthandle lemmy.dbzer0.com nondescripthandle@lemmy.dbzer0.com
Joined: 2024-03-19
#18 · Quote Reply

[deleted]

Costs a looot less money to order a wage slave around and tell shareholders everything's gonna be better now.

4
Carmakazi piefed.social Carmakazi@piefed.social
Joined: 2025-10-17
#19 · Quote Reply

IIRC Burger King was one of, if not the first companies to use computerized inventory/bookkeeping. And they used it to try and crack down on employees giving away extra food. It was a giant waste of money.

9
rumba lemmy.zip rumba@lemmy.zip
Joined: 2024-09-24
#20 · Quote Reply

They have been and while I'm fine with the secret shopper basically covertly checking the quality of the products and services, I'm not okay with this because I don't really need please and thank you from a service worker. I want quality services. Please and thank you sounds like lip service. You can be cordial without the BS niceties.

The world runs on lip service. I don't love it either, but we're here

4
Wammityblam lemmy.world Wammityblam@lemmy.world
Joined: 2025-06-08
#21 · Quote Reply

I wish I could explain to companies how fucking awkward and horrible it feels to be on the receiving end of forced gratitude. Even if I liked the restaurant, I wouldn't be able to go if they did this. I guess it's no surprise that rich people think the experience is still the same with or without the consent of the providing party.

They don’t care. They only care about like go up.

They’re hoping to phase out human employees ASAP.

21
frongt lemmy.zip frongt@lemmy.zip
Joined: 2025-07-31
#22 · Quote Reply

The worst major fast food chain by a mile, and they're pulling stupid shit like this. Whatever your reasons are for paying ridiculous prices to eat crap at a place like this, they're not good reasons. You can do better, you're worth more. Stop abusing yourself.

Well that's just objectively untrue. Arby's and Subway are easily worse.

6
rc__buggy sh.itjust.works rc__buggy@sh.itjust.works
Joined: 2024-06-11
#23 · Quote Reply

Welcome to Costco, I love you

https://www.youtube.com/watch?v=ZIFCWpn4qQ4

8
deliriousdreams fedia.io deliriousdreams@fedia.io
Joined: 2025-11-01
#24 · Quote Reply

The world runs on lip service. I don't love it either, but we're here

For now. Social norms are changing whether we like it or not.

3
Gsus4 mander.xyz Gsus4@mander.xyz
Joined: 2023-08-25
#25 · Quote Reply

And Idiocracy was a comedy not a documentary

it was too optimistic

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InfiniteGlitch lemmy.dbzer0.com ModernRisk@lemmy.dbzer0.com
Joined: 2023-06-30
#26 · Quote Reply

I hope that the people who work at Burger King are able to quickly find new jobs. Better jobs.

3
Canaconda lemmy.ca Canconda@lemmy.ca
Joined: 2025-07-10
#27 · (edited) Quote Reply

it was too optimistic

They really did us a disservice being fucking hilarious the whole time

6
you_are_dust lemmy.world you_are_dust@lemmy.world
Joined: 2025-06-04
#28 · Quote Reply

Burger King's quality has fallen off a cliff. I care way more about that then if the cashier says please and thank you enough times. As long as they aren't a straight up dick, I don't care.

2
mr_anny sopuli.xyz mr_anny@sopuli.xyz
Joined: 2026-02-08
#29 · Quote Reply

This is HR issue.
They should make AI to oversee what happens in recruit event.

For me employment is agreement between responsive adult and company which is also represented by responsible adult.

Why not let responsible adults just handle the work like reponsible adults with minimal distraction from the company?

HR should hire responsible adults who will to do the job right.

--
Ahh shit. It's money issue. You can't hire responsible adults on minimum wage.
Minimum wage cover bare minimum of what is needed to handle the job. AI will not fix that.

4
rizzothesmall sh.itjust.works rizzothesmall@sh.itjust.works
Joined: 2025-06-22
#30 · Quote Reply

Last time I ate at burger king I got food poisoning which lasted a week and stripped the lining off my guts and now I can't eat wheat without getting the shits.

Fuck that whole company.

6
Novis lemdro.id Novis@lemdro.id
Joined: 2026-01-27
#31 · Quote Reply

Burger King, you're food ain't good enough, that's why you're losing money. It's not hte employees not being "friendly" enough cause, frankly, ain't no one giving a shit at a fast food job ANYWHERE. Improve your quality, pay your people and MAYBE you're employees and customers would be happy.

But no, I'm wrong and AI is the answer. AI will fix everything.

5
Doomsider lemmy.world Doomsider@lemmy.world
Joined: 2023-07-01
#32 · Quote Reply

Cool, so AI will be replacing the managers first.

10
BigMacHole sopuli.xyz BigMacHole@sopuli.xyz
Joined: 2025-06-03
#33 · Quote Reply

FORCING Minimum Wage workers to say Please and Thank You will ENSURE that their FOOD QUALITY will go UP while Prices go Affordable!

17
humanamerican lemmy.zip humanamerican@lemmy.zip
Joined: 2025-08-04
#34 · Quote Reply

As if that were the reason people don't go to Burger King

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HeiligerBimBam lemmy.wtf heiligerbimbam@lemmy.wtf
Joined: 2026-02-03
#35 · Quote Reply

I regret choosing the red pill; this reality is getting worse and worse. Can I go back to the 90s Matrix?

11
IWW4 lemmy.zip IWW4@lemmy.zip
Joined: 2025-07-12
#36 · Quote Reply

They cant keep staff as it is, so this?

9
titanicx lemmy.zip titanicx@lemmy.zip
Joined: 2025-09-15
#37 · Quote Reply

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms.

-2
Chulk lemmy.ml Chulk@lemmy.ml
Joined: 2024-10-11
#38 · Quote Reply

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to:

  • "Unfortunately"
  • Words/phrases that imply uncertainty like "should"
  • Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept"
  • So-called sloppy words/phrases like "No problem" or "hold on just a sec"

Its fucking ridiculous. They pay some outside vendor for training and guidelines.

69
bcgm3 lemmy.world bcgm3@lemmy.world
Joined: 2023-08-06
#39 · Quote Reply

Computer, how many R's in "thank you?"

This'll turn out great, for sure.

8
UnderpantsWeevil lemmy.world UnderpantsWeevil@lemmy.world
Joined: 2023-06-14
#40 · Quote Reply

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms.

Burger King employees are known for throwing food and punches at people.

Wait, what?

4
UnderpantsWeevil lemmy.world UnderpantsWeevil@lemmy.world
Joined: 2023-06-14
#41 · Quote Reply

I regret choosing the red pill; this reality is getting worse and worse. Can I go back to the 90s Matrix?

Can I go back to the 90s Matrix?

I've g̵o̴t̴ ̷ s̴̗̺͕͝o̴̜͐̊̇m̷̨͍͍͠e̴̹̕ ̵̡̿ ę̷͕̣͂̆̅r̵̡̪̈͂́̄̔͠r̶͍̲̤̀̏͋͑í̵̹̼̮̩͈̰̊͌͂b̴̯̎̎̅̕ļ̶̘͓̍ē̶̥̺̥̓̉̈͆͘̚n̸͚̳͉̫̪̣͔̬̈́̀̄̉̂̊͆̾̍̀͝ę̴͚͔̺̮̤̺̰͈̖̉̀̃̄̏̾͛ŵ̶̪͓͓͇̥̮̠̩̼̙̻̰͠s̸̼͖̬̦̟̝͊́̓́ ̷̡̨̢̫̖͔͚̻͙̩̈́̆͛̾̿̓̏͑̀̊̈ ̵̺̹͙̼̮̹͍̗̱͇̪͈͑͛̅͜͜f̶̣͊͂̾̾̈͝ǫ̶̛͇̥̖͓̦̳͇̩͙̩͑̇̾̇͊̋͌̇̍̃̏̈́͛̕ͅr̶͚͇̄ͅ ̴̌̋̓̄͊͂͋̈̀̇͐̀͘̕ ̷̡̨̖̺̫͈̪̫̲̩̘͉͚̗̳̖̜̗̣̭̩̩͕̙̯̦͔̟̠̝̣͎̝͍͇̝̅ͅỳ̷̨̛̛̤̹̖̞̙̺̮͇̳̙̤̟̘̦̙̃̄́̄̂̃̊̂̈́̿͛̇̍̀̌̍̎̊͑͗̆̔͘̚̕̕͝ͅơ̴̢̛͇͓̗͍͙̮̲̣̳͖͉͕̳̹̤̩̜̥͔̲̘̩̳̱̩͙̹̝̾͋͐̿͋̀͗̏̀͂͊͗̋̽͐̀̕͜͜͝ǔ̵̡͚͎̗͈̞̱͖̖͎̬̱̜̲͖͈̳̼̥͎́̊̊͐̀͑̈̀̍̂͋͐͆͒̚̕͘͘ͅ.̵̨̨̢̢̨͍̦̻̼̖̩̮̱̣̭̲̼͈̱̭̭͇̺͈̠̲̬̭͍͎̝̮͕̳͕͙̳̺͔̗̪̖̳̙̯͖̥̈́̿͌̌͊̽̈́̈́͛͋̏́̉̊͂̑̄͂̄̈̌͐͆̍̐͒̿̂͘͜͝͝ͅͅͅ

8
Elvith Ma'for feddit.org elvith@feddit.org
Joined: 2024-06-21
#42 · Quote Reply

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to: "Unfortunately" Words/phrases that imply uncertainty like "should" Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept" So-called sloppy words/phrases like "No problem" or "hold on just a sec" Its fucki...

non-commitment like "I can't do that" or "that's against policy" or "that's not my dept"

Ok, I'm not a native English speaker but... I have the feeling that they don't know what non-commitment means. Unless it's commitment to fuck the customer, but then, why bother to offer a call center?

8
ArgentRaven lemmy.world ArgentRaven@lemmy.world
Joined: 2023-07-01
#43 · Quote Reply

Welcome to Burger King, I love you.
Welcome to Burger King, I love you.
Welcome to Burger King, I love you...

Yeah, I really don't care about the forced speech they do. Organic, natural speaking is way better than a script, and I don't require anyone at their job to say welcome, please, etc. It's a stupid solution in search of a problem.

Of course, I also don't eat at burger king or their rivals, so I doubt they care. Increase the quality, decrease the price. That's what would get me to go.

5
tyrant lemmy.world tyrant@lemmy.world
Joined: 2023-07-19
#44 · Quote Reply

Haha they just can't help but try and shove ai into everything. Down our fucking throats

4
EndlessNightmare reddthat.com EndlessNightmare@reddthat.com
Joined: 2024-03-24
#45 · Quote Reply

No one asked for this

14
MnemonicBump lemmy.dbzer0.com MnemonicBump@lemmy.dbzer0.com
Joined: 2025-05-11
#46 · Quote Reply

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms.

The only think I know Chick-Fil-A for is funding conversion therapy camps and fascist politicians. That's enough for me to never step foot in one

9
Steve startrek.website Steve@startrek.website
Joined: 2023-10-08
#47 · Quote Reply

[deleted]

Yea but this way uses 1000x more electricity so its a win-win

1
binarytobis lemmy.world binarytobis@lemmy.world
Joined: 2025-06-30
#48 · Quote Reply

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to: "Unfortunately" Words/phrases that imply uncertainty like "should" Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept" So-called sloppy words/phrases like "No problem" or "hold on just a sec" Its fucki...

As a customer, I would feel much more comfortable talking to someone who doesn’t sound like they have a gun to their head.

69
HertzDentalBar lemmy.blahaj.zone HertzDentalBar@lemmy.blahaj.zone
Joined: 2024-12-26
#49 · Quote Reply

My SO works at a callcenter and they get dinged for the use of what they call "tragic phrases." These include, but aren't limited to: "Unfortunately" Words/phrases that imply uncertainty like "should" Words/phrases that imply non-commitment like "I can't do that" or "that's against policy" or "that's not my dept" So-called sloppy words/phrases like "No problem" or "hold on just a sec" Its fucki...

God dam, that's horrible. Unfortunately it's not my department but I should let you know your not alone, now hold on a sec while I transfer you to purgatory

I'm so glad I can mouth off to customers in my line of work, not that I abuse the privilege but sometimes a customer needs to be told they are a fucking idiot and they could of flooded or burnt the place down.

10
HertzDentalBar lemmy.blahaj.zone HertzDentalBar@lemmy.blahaj.zone
Joined: 2024-12-26
#50 · Quote Reply

No one asked for this

The capitalists running everything did

7
HertzDentalBar lemmy.blahaj.zone HertzDentalBar@lemmy.blahaj.zone
Joined: 2024-12-26
#51 · Quote Reply

Everyone hating this, but think about it, Chick-fil-A is one of the most popular chains, and they are widely known for their employees being extremely friendly. Burger King employees are known for throwing food and punches at people. Changing that view is important. This is the wrong way about it. And yet another way idiot ceos are using llms.

I think in BKs case working on food quality should come first. A thank you means nothing when they fuck up my order or the quality of the food is poor.

5
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