Link: https://www.404media.co/brand-hype-has-existed-since-the-bronze-age-scientists-discover/

https://archive.ph/2026.08.22-105201/https://www.404media.co/brand-hype-has-existed-since-the-bronze-age-scientists-discover/

For fucks sake. Culture does not translate one to one to modern commerce. This is some Linked In Lunatics conclusion.

In this contribution we analyze the process by which the commodity itself—decorated pottery vessels—was developed into a brand not by added symbols but on the virtue of its visual identity, material consistency, technological continuity, centralized production, export circulation, local imitation, intentional commercial scope, and cultural reputation.

not by added symbols

What we have today are fake brands - what we would like to have again are brands that show their identity by being good quality in the first place.

Meanwhile the most famous copper brand is known for their bad quality.

Modern reincarnation of Ea-Nasir: 'Muahahar, this time I'm going to add a symbol to my copper products and reduce the copper content gradually! And I'll paint my symbol onto every wall and draw it onto the tablets in people's homes! Once they notice the shitty quality they will have forgotten that better copper existed.'