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Delta Will Use AI To Cut Costs And Set A Different Ticket Price For Every Passenger—CEO Says Profits Could Rise 50%
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supersquirrel lemmy.ca supersquirrel@lemmy.ca
Joined: 2026-08-07
(edited) Quote

When lawmakers objected to “surveillance pricing,” Delta told Congress that it was not setting individualized fares using a customer’s personal data. Delta has continued to say that its current AI system uses aggregated market information, not an individual’s circumstances or prior purchases.

That’s true today but is contradicted by what they told investors: an offer available at that moment to “you, the individual.” The airline’s response collapsed two different questions into one:

Is Delta currently feeding a named customer’s personal data into Fetcherr to calculate that customer’s airfare?

Does Delta intend to move from static fare grids toward individually generated offers?

Delta answered the first and pretended it answered the second. The company was very specific about what it was not doing at that moment while its investor presentation was specific about where offer management was headed.

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Visstix lemmy.world Visstix@lemmy.world
Joined: 2023-06-17
#2 · Quote Reply

"Bastian likes calling it “augmented intelligence” as a better marketing term than artificial intelligence"

Genius! Now people will call it AI instead of AI.

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supersquirrel lemmy.ca supersquirrel@lemmy.ca
Joined: 2026-08-07
#3 · Quote Reply

"Bastian likes calling it “augmented intelligence” as a better marketing term than artificial intelligence" Genius! Now people will call it AI instead of AI.

more like Arrested Intelligence

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magnetosphere fedia.io magnetosphere@fedia.io
Joined: 2023-06-30
#4 · Quote Reply

So when it screws up and gives people $10 plane tickets, they’ll definitely honor them, right?

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belated_frog_pants beehaw.org belated_frog_pants@beehaw.org
Joined: 2023-06-09
#5 · Quote Reply

God i hate capitalism

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Mucki feddit.org Mucki@feddit.org
Joined: 2024-06-24
#6 · Quote Reply

more like Arrested Intelligence

That one's subtle.

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antlion lemmy.dbzer0.com antlion@lemmy.dbzer0.com
Joined: 2023-08-16
#7 · Quote Reply

Maybe we need travel agents again to use automated anonymized searches and Skip-Lagged to get the fair price.

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