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FTC alleges Amazon illegally made $20 billion by rigging billions of ad auctions
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supersquirrel lemmy.ca supersquirrel@lemmy.ca
Joined: 2026-08-07
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TacoTroubles lemmy.world tacotroubles@lemmy.world
Joined: 2023-09-28
#2 · Quote Reply

20$ fine

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Maeve kbin.earth Maeve@kbin.earth
Joined: 2024-06-16
#3 · Quote Reply

20$ fine

No, they gamed owners of businesses. Probably megacorps with money, hence the lawsuit.

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Triumph fedia.io Triumph@fedia.io
Joined: 2025-09-19
#4 · Quote Reply

Tldr: this is about people who buy sponsored ads on Amazon. Those ads are placed by an auction, where the highest bidder gets their ad shown, for one cent more than the second highest bidder. There is a "hard reserve" price that must be met.

The allegation is that there's also been a secret "soft reserve" price that's higher than the hard reserve. So if the winning bidder was supposed to pay above the hard reserve but below the soft reserve,... They paid the higher soft reserve price anyway (not if it was above their max bid), and Amazon let them believe that it's how the actual bidding played out.

Since 2019, to the tune of $20B. It's on par with Richard Pryor in that early Superman film taking all the fraction of a cent off of every account in the bank. For years, and with a lot more "accounts".

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Damage slrpnk.net Damage@slrpnk.net
Joined: 2023-08-03
#5 · Quote Reply

Forgot to pay the protection money, Jeff?

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Che Banana beehaw.org The_Che_Banana@beehaw.org
Joined: 2024-03-01
#6 · Quote Reply

Forgot to pay the protection money, Jeff?

200,000 $uperbux and a sternly written letter

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Steve startrek.website Steve@startrek.website
Joined: 2023-10-08
#7 · Quote Reply

I Increasingly feel like a sucker for being honest

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