This is the dream. Being so rich that you can sell a wooden box for almost a thousand dollars.

I mean coffins and ceremonial urns aren’t much cheaper.

But it’s got everything that guy owns in it.

Link's not working for me :(

Anyone dumb enough to buy it should face backlash.

It's a tax on stupid

Not only is it empty, it's also empty.

Just this morning I was thinking about that one app from like 15 years ago that cost $1000 or something, and it's sole purpose for existing was as a status symbol...that you have so much money you can drop a grand on an app

Yeah, I think it was $999 in the us. Which was the highest you could set an app price at the time.

They're a little fancier.

How does someone so rich stay so in touch with the economic realities the average person lives with? How down to Earth!

I am rich was the og. It was one of the first ios app store apps

That's the box.

"Handcrafted from solid pine wood, finished with beeswax oil, lined in deep green velvet, and fitted with a faux gator-skin leather carrying strap with gold hardware,” the listing adds, “each box features custom engraved details and is exclusively numbered 1/500, making this an essential piece of art for the hive.”

Fyi. Pine wood is like the cheapest wood that exists.
Secondly. It uses pleather labeled as "faux leather". Aka vinyl.

Engraved with a cnc machine.

Looks glued together.

Wow. If you want a fancy box buy one from an artisan off Etsy or in real life or something.

Why the backlash? She was honest with the name. Empty Box, Lost Yo Mind. If they bought it, then they lost their minds, and deserve the empty box.

It's a very basic box, which makes it so much funnier

I think a basic pine casket wouldn't run for 1k

I really wanted to hear what the brain doctors had to say

Sure, if you don’t value a persons time at all, nor care about the person you’re burying and just screw plywood together that’ll fall apart when you go and move it.

The material alone would be around $400. Two sheets of 3/4 plywood is $100.

Thaaaats the one, thanks!

There's nothing in the description that says that.

This is Ye levels of greed.

You're all just jealous.

Oh, well, then the backlash might be warranted.

INSPIRED BY THE BEAUTY OF TRADITIONAL BEEKEEPER CRATES, THIS LIMITED-EDITION COLLECTOR’S BOX IS DESIGNED TO HOUSE AND DISPLAY YOUR BEYONCÉ VINYL COLLECTION. HANDCRAFTED FROM SOLID PINE WOOD, FINISHED WITH BEESWAX OIL, LINED IN DEEP GREEN VELVET, AND FITTED WITH A FAUX GATOR-SKIN LEATHER CARRYING STRAP WITH GOLD HARDWARE, EACH BOX FEATURES CUSTOM ENGRAVED DETAILS AND IS EXCLUSIVELY NUMBERED 1/500, MAKING THIS AN ESSENTIAL PIECE OF ART FOR THE HIVE.

Right, but the description, and by extension Beyonce herself, isn't indicating that this is a joke or some statement against fans mindlessly buying anything they produce. She legit wants her fans to spend $1000 on a box, and frankly the bad press costs more than the $450,000 she expects to get out of it.

It's one sheet of plywood, Michael, how much could it cost? 50 dollars?

That is the description

If they blatantly say “this is commentary on rampantly consumerism” then the commentary does not work. And either way, there is no bad press. Do people love it? Hate it? Doesn’t matter, they’re talking about it.

Honestly I was expecting something looking like a little treasure chest or something.

It's just a plain ass box. Like what you would find at a craft store.

Okay, point out the sentence.

And either way, there is no bad press.

The myth that "all advertising is good advertising" is just that. There are reputational impacts from stunts like these.

Just look at how bad Ye has fucked up his career. Sure, he's still rich as hell, but he ain't coming back from that.

That's not a sentence. You're just pointing out how to expand the description, which is already expanded on a desktop monitor, and which I have already read.

Point out the sentence where she says this is just a joke or some form of social commentary.

Valid, but there’s a difference between selling a pine box to rich fans with nothing better to spend their money on and having multiple bigoted public meltdowns while your music gets noticeably worse.