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IKEA Puts a "Loot Mule" Talking Shelf in Skyrim, Voiced by a BAFTA-Winning Actor in New Free Mod
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sanitation lemmy.today sanitation@lemmy.today
Joined: 2026-05-05
Banned
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119   Original
Lumidaub feddit.org Lumidaub@feddit.org
Joined: 2024-11-21
#2 · Quote Reply

"Bafta-winning actor" instead of the fucking name.

52
TastehWaffleZ lemmy.world TastehWaffleZ@lemmy.world
Joined: 2023-06-18
#3 · Quote Reply

"Bafta-winning actor" instead of the fucking name.

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

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Cort lemmy.world Cort@lemmy.world
Joined: 2023-09-06
#4 · Quote Reply

“KALLAX STORAGEBORN”

The shelf companion is summoned by using a new Dragon Shout.. “AYE-KEY-YAH.”

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DudeImMacGyver kbin.earth DudeImMacGyver@kbin.earth
Joined: 2025-01-11
#5 · Quote Reply

Ah shit, am I about to reinstall Skyrim?

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Blue lemmy.world RedIce25@lemmy.world
Joined: 2023-06-20
#6 · Quote Reply

Love Matt Barry

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Artaca lemdro.id Artaca@lemdro.id
Joined: 2023-08-10
#7 · Quote Reply

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

FAAAATHEEEERRRRRR

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Lumidaub feddit.org Lumidaub@feddit.org
Joined: 2024-11-21
#8 · Quote Reply

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

Wha? I didn't know the name at that time, I found out later and edited. I know who Matt Berry is, that's why I'm baffled why they wouldn't just name him.

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Twotone lemmy.world twotonebax@lemmy.world
Joined: 2023-08-11
#9 · Quote Reply

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

BAT!

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A_Random_Idiot lemmy.world A_Random_Idiot@lemmy.world
Joined: 2023-07-05
#10 · Quote Reply

What the fuck.

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djdarren piefed.social djdarren@piefed.social
Joined: 2025-10-07
#11 · Quote Reply

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

That really is the most devious clickbait in NEW YOOOOORK CITAY

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sunsofold lemmy.zip sunsofold@lemmy.zip
Joined: 2026-06-09
#12 · Quote Reply

Gross. Keep trademark trashvertisements out of our games.

2
Airfried piefed.social Airfried@piefed.social
Joined: 2026-03-05
#13 · Quote Reply

Okay that's actually funny advertisement.

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Airfried piefed.social Airfried@piefed.social
Joined: 2026-03-05
#14 · (edited) Quote Reply

Gross. Keep trademark trashvertisements out of our games.

The only real difference between this type of advertising and running an ad on a website is that you can avoid the former extremely easily while actively having to block the latter if you take a single step out of federated territory. Besides, the game itself is already trademarked so yeah bit late for keeping that out.

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Deconceptualist leminal.space Deconceptualist@leminal.space
Joined: 2025-06-29
#15 · Quote Reply

Gross. Keep trademark trashvertisements out of our games.

Now I'm just picturing the whole snowy realm of the Nords littered with Cyberpunk-Style adverts everywhere. Like dragons have to fly around them and everything...

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sunsofold lemmy.zip sunsofold@lemmy.zip
Joined: 2026-06-09
#16 · Quote Reply

The only real difference between this type of advertising and running an ad on a website is that you can avoid the former extremely easily while actively having to block the latter if you take a single step out of federated territory. Besides, the game itself is already trademarked so yeah bit late for keeping that out.

And? The point is that it's an ad, designed to manipulate people into thinking of ikea as being associated with fun and gaming, like it's a fun person, and not a corporation. It's a lie. Just because you aren't forced to fully take part in something doesn't make it somehow not malicious. You aren't forced to buy a slave. Does that make it acceptable that someone sells them?

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sunsofold lemmy.zip sunsofold@lemmy.zip
Joined: 2026-06-09
#17 · Quote Reply

Now I'm just picturing the whole snowy realm of the Nords littered with Cyberpunk-Style adverts everywhere. Like dragons have to fly around them and everything...

FUS! ROH! D-ON'T MISS OUT ON OUR LIMITED TIME OFFER! PRESS ANY BUTTON NOW TO SUBSCRIBE FOR JUST 33.47 PER HOUR OR JUST WAIT FOR THIS 30 SECOND TIMER TO ELAPSE IN THE MIDDLE OF THIS FIGHT!

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Nonprophet lemmy.world Nonprophet@lemmy.world
Joined: 2026-08-25
#18 · Quote Reply

I shudder to think wheee this leads

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0li0li lemmy.world 0li0li@lemmy.world
Joined: 2023-06-18
#19 · Quote Reply

And? The point is that it's an ad, designed to manipulate people into thinking of ikea as being associated with fun and gaming, like it's a fun person, and not a corporation. It's a lie. Just because you aren't forced to fully take part in something doesn't make it somehow not malicious. You aren't forced to buy a slave. Does that make it acceptable that someone sells them?

Calm down bud, it's a mod. As much as I hate this myself, I'm quite happy it's for people to install themselves if they want.

Ssdly, it might be the start of a new plague that'll get pushed and normalized over the next 5 years...

4
ISolox lemmy.world ISolox@lemmy.world
Joined: 2023-06-13
#20 · Quote Reply

Gross. Keep trademark trashvertisements out of our games.

My monster energy potion mod in Monster Hunter begs to differ.

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w3dd1e lemmy.zip W3dd1e@lemmy.zip
Joined: 2025-06-05
#21 · Quote Reply

Okay that's actually funny advertisement.

Yeah this is one of the best digital marketing stunts I’ve ever seen.

If every company released random mods for games that are 15-20 years old, the world would be a better place.

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w3dd1e lemmy.zip W3dd1e@lemmy.zip
Joined: 2025-06-05
#22 · Quote Reply

Post a comment complaining about not giving the fucking name and then don’t give the fucking name. It’s Matt Berry, who won the BAFTA for Toast of London He’s also widely known from his role in What We Do In The Shadows and the IT Crowd

And from that Synthesizer commercial. His best work yet.

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Shrouded0603 feddit.org orochi02@feddit.org
Joined: 2025-04-08
#23 · Quote Reply

Hijacking ts Post: whats bafta?

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crashfrog lemmy.world crashfrog@lemmy.world
Joined: 2025-09-11
#24 · Quote Reply

Hijacking ts Post: whats bafta?

It’s like the Oscars and Emmys but for this one island off the coast of France

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yermaw sh.itjust.works yermaw@sh.itjust.works
Joined: 2025-07-10
#25 · Quote Reply

Calm down bud, it's a mod. As much as I hate this myself, I'm quite happy it's for people to install themselves if they want. Ssdly, it might be the start of a new plague that'll get pushed and normalized over the next 5 years...

I think your second paragraph is right. I disregarded the slipper slope of Horse Armor too. Its just a little fun extra, it won't spiral out of control...

3
tigeruppercut lemmy.zip tigeruppercut@lemmy.zip
Joined: 2023-08-20
#26 · Quote Reply

Hijacking ts Post: whats bafta?

British adult film TnA

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sunsofold lemmy.zip sunsofold@lemmy.zip
Joined: 2026-06-09
#27 · Quote Reply

Calm down bud, it's a mod. As much as I hate this myself, I'm quite happy it's for people to install themselves if they want. Ssdly, it might be the start of a new plague that'll get pushed and normalized over the next 5 years...

I'm calm. I'm not suggesting we go out in a mob and murder the mod makers and burn down their homes. But we should not ignore its harm simply because it isn't the most awful thing ever. Whether you are being stabbed with a sewing needle or a zweihander, it's not acceptable.

1
Zozano aussie.zone Zozano@aussie.zone
Joined: 2023-07-09
#28 · (edited) Quote Reply

And? The point is that it's an ad, designed to manipulate people into thinking of ikea as being associated with fun and gaming, like it's a fun person, and not a corporation. It's a lie. Just because you aren't forced to fully take part in something doesn't make it somehow not malicious. You aren't forced to buy a slave. Does that make it acceptable that someone sells them?

designed to manipulate people into thinking of ikea as being associated with fun and gaming

Okay, but if I have fun with my Matt Berry shelf in Skyrim, then Ikea simply are being associated with fun and gaming.

They're not manipulating me, manipulation implies deceit.

I know it's an ad. And you know what? I kinda dig it.

  • the mod is free.
  • the mod is optional.
  • the mod is crafted by artists.
  • there are no gimmicks.
  • nobody is being exploited.

Meanwhile, we have kids eating trash to get a code to enter into roblox for digital currency.

There ARE manipulative ads.

This ain't one of them.

malicious

lol

comparison to slavery

lmao even

3
sunsofold lemmy.zip sunsofold@lemmy.zip
Joined: 2026-06-09
#29 · Quote Reply

designed to manipulate people into thinking of ikea as being associated with fun and gaming Okay, but if I have fun with my Matt Berry shelf in Skyrim, then Ikea simply are being associated with fun and gaming. They're not manipulating me, manipulation implies deceit. I know it's an ad. And you know what? I kinda dig it. the mod is free. the mod is optional. the mod is crafted by artists. there...

"Comparison" to slavery? You don't understand analogy. Please, return to education until you do. Analogy is a very basic skill. You should not be without it.

Yes, it is deceitful. All advertising is deceitful. It is inherent to advertising to be deceitful. You liking the form the deceit takes does not change the deceit, only how successfully you are being deceived.

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Zozano aussie.zone Zozano@aussie.zone
Joined: 2023-07-09
#30 · (edited) Quote Reply

"Comparison" to slavery? You don't understand analogy. Please, return to education until you do. Analogy is a very basic skill. You should not be without it. Yes, it is deceitful. All advertising is deceitful. It is inherent to advertising to be deceitful. You liking the form the deceit takes does not change the deceit, only how successfully you are being deceived.

An analogy only functions in so far as it can map one thing to another. Analogies always break down at some point regarding relevancy. Here, it breaks down immediately because you're comparing an ad campaign for a book shelf to slavery. Seriously?

Analogies need to match the energy, you can't call your boss "literally Hitler" if they ask you to arrive on time.

^ this is a good example of an analogy, Hitler and slavery match energy, as do ad campaigns and arriving to work on time.

If this is deceit, then please tell me which specific truth is being concealed or misrepresented.

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