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Xbox is rebranding to XBOX
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KatherinaReichelt feddit.org KatherinaReichelt@feddit.org
Joined: 2026-04-18
Quote

126   Original
Sarah Valentine (she/her) lemmy.blahaj.zone SarahValentine@lemmy.blahaj.zone
Joined: 2026-01-15
#2 · Quote Reply

Some braindead MBA had to justify his salary somehow, I guess.

51
sorghum sh.itjust.works sorghum@sh.itjust.works
Joined: 2023-06-18
#3 · Quote Reply

I will now pronounce it as ex-bo-ex

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Mojitas lemmy.world Mojitas@lemmy.world
Joined: 2026-01-24
#4 · (edited) Quote Reply

Don't yell please!

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pulsewidth lemmy.world pulsewidth@lemmy.world
Joined: 2025-01-29
#5 · Quote Reply

Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.

90
graynk discuss.tchncs.de graynk@discuss.tchncs.de
Joined: 2026-04-12
#6 · Quote Reply

I rolled my eyes so hard they went into my skull

Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name

4
starman2112 sh.itjust.works starman2112@sh.itjust.works
Joined: 2023-08-10
#7 · (edited) Quote Reply

https://archive.ph/E2c62

Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX,

Bold move asking for branding advice from that platform specifically

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evidences lemmy.world evidences@lemmy.world
Joined: 2023-07-27
#8 · (edited) Quote Reply

CAPS LOCK IS CRUISE CONTROL FOR AWESOME COOL.

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Zer0_F0x lemmy.world Zer0_F0x@lemmy.world
Joined: 2024-01-18
#9 · Quote Reply

https://archive.ph/E2c62 Asha Sharma, Xbox CEO, ran a poll on X earlier this week, asking fans whether Microsoft should use Xbox or XBOX. The results were in favor of XBOX, Bold move asking for branding advice from that platform specifically

XBOXY MC BOXFACE was already taken?

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Prathas lemmy.zip Prathas@lemmy.zip
Joined: 2025-04-04
#10 · Quote Reply

CAPS LOCK IS CRUISE CONTROL FOR AWESOME COOL.

Wow, I haven't read that sentence in a long time...

14
NigelFrobisher aussie.zone NigelFrobisher@aussie.zone
Joined: 2023-08-07
#11 · Quote Reply

Those maniacs finally did it!

2
fartsparkles lemmy.world fartsparkles@lemmy.world
Joined: 2023-07-01
#12 · Quote Reply

I will now pronounce it as ex-bo-ex

Kiss bo kiss

3
squirrel cake.kobel.fyi squirrel@cake.kobel.fyi
Joined: 2026-04-19
#13 · Quote Reply

Wow, I haven't read that sentence in a long time...

Where does it come from?

3
yermaw sh.itjust.works yermaw@sh.itjust.works
Joined: 2025-07-10
#14 · Quote Reply

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ApeNo1 lemmy.world ApeNo1@lemmy.world
Joined: 2023-07-01
#15 · Quote Reply

Some braindead MBA had to justify his salary somehow, I guess.

They probably only had an Mba.

16
ApeNo1 lemmy.world ApeNo1@lemmy.world
Joined: 2023-07-01
#16 · (edited) Quote Reply

Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.

Or XCox for short.

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Mac mander.xyz Mac@mander.xyz
Joined: 2023-06-14
#17 · Quote Reply

Wait, i thought it was XBOX. Did it used to be or something?

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๐Ÿ‡ฐ ๐ŸŒ€ ๐Ÿ‡ฑ ๐Ÿ‡ฆ ๐Ÿ‡ณ ๐Ÿ‡ฆ ๐Ÿ‡ฐ ๐Ÿ‡ฎ pawb.social Kolanaki@pawb.social
Joined: 2024-10-06
#18 · Quote Reply

"Well sure!"

"But I couldn't before!"

8
Ephera lemmy.ml Ephera@lemmy.ml
Joined: 2020-05-31
#19 · Quote Reply

Wait, i thought it was XBOX. Did it used to be or something?

The use of all caps for Xbox is a return to original form, though. Microsoftโ€™s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.

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Elvith Ma'for feddit.org elvith@feddit.org
Joined: 2024-06-21
#20 · Quote Reply

I will now pronounce it as ex-bo-ex

Ex-Be-Oh-Ex

6
meejle piefed.world meejle@piefed.world
Joined: 2026-02-08
#21 · Quote Reply

And then most style guides (and human beings) will just change it back. Like they already do with "Game Freak" and others. ๐Ÿคทโ€โ™‚๏ธ

3
Prathas lemmy.zip Prathas@lemmy.zip
Joined: 2025-04-04
#22 · (edited) Quote Reply

Where does it come from?

The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's AWESOME "COOL."

BUT CLOSE ENOUGH.

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Marthirial lemmy.world Marthirial@lemmy.world
Joined: 2024-05-01
#23 · Quote Reply

XLOP

11
Shrouded0603 feddit.org orochi02@feddit.org
Joined: 2025-04-08
#24 · Quote Reply

Better than their runner-up choice which was probably Microsoft XCopilot OneBox Pro.

Is This real?

1
Prox lemmy.world Prox@lemmy.world
Joined: 2023-07-30
#25 · Quote Reply

Big if true.

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Mnem667 sh.itjust.works Mnem667@sh.itjust.works
Joined: 2023-06-15
#26 · Quote Reply

The 2000s, haha. Actually, now that I recall, @evidences@lemmy.world, it's AWESOME "COOL." BUT CLOSE ENOUGH.

Wasn't that a bit on bash.org?
Apologies, I mean
WASNT THAT A BIT ON BASH.ORG?

4
Mac mander.xyz Mac@mander.xyz
Joined: 2023-06-14
#27 · Quote Reply

The use of all caps for Xbox is a return to original form, though. Microsoftโ€™s first Xbox logo for its console was all caps, and the company has favored using similar capped versions for the Xbox 360, Xbox One, and Xbox Series X / S console logos.

Commenters read the article challenge:
Impossible

11
Whitebrow lemmy.world Whitebrow@lemmy.world
Joined: 2023-07-07
#28 · Quote Reply

xXx_BO_xXx

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perishthethought piefed.social perishthethought@piefed.social
Joined: 2025-06-07
#29 · Quote Reply

MSlop has a long history of poor names for things, so sure. Whatever...

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PhoenixDog lemmy.world PhoenixDog@lemmy.world
Joined: 2026-01-14
#30 · Quote Reply

CAPS LOCK IS CRUISE CONTROL FOR AWESOME COOL.

Cruise Control for COOL. Not Awesome. The alliteration is the point.

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ViatorOmnium piefed.social ViatorOmnium@piefed.social
Joined: 2025-06-11
#31 · Quote Reply

And it now reads as XSLOP.

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LORDSMEGMA sh.itjust.works LORDSMEGMA@sh.itjust.works
Joined: 2025-09-13
#32 · Quote Reply

Great, now every time I say XBOX, I have to shout it

15
RightHandOfIkaros lemmy.world RightHandOfIkaros@lemmy.world
Joined: 2023-06-15
#33 · Quote Reply

I rolled my eyes so hard they went into my skull Microslop just can't name things, I've accepted that, but now they managed to look stupid even while technically leaving the old name

Its bad that the trademark and branded logos match again?

1
toynbee piefed.social toynbee@piefed.social
Joined: 2025-09-12
#34 · Quote Reply

Where does it come from?

I don't know where it comes from, but I first saw it on bash.org, now defunct.

4
iatenine piefed.social iatenine@piefed.social
Joined: 2025-08-12
#35 · Quote Reply

The brand is saved!

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DominusOfMegadeus sh.itjust.works Reverendender@sh.itjust.works
Joined: 2023-07-11
#36 · Quote Reply

"Well sure!" "But I couldn't before!"

This play has everything

2
kewjo lemmy.world kewjo@lemmy.world
Joined: 2023-07-05
#37 · Quote Reply

just give me my verification cans already

10
teft piefed.social teft@piefed.social
Joined: 2025-07-22
#38 · Quote Reply

I don't know where it comes from, but I first saw it on bash.org, now defunct.

bash.org, now defunct.

https://bash-org-archive.com/

4
Ephera lemmy.ml Ephera@lemmy.ml
Joined: 2020-05-31
#39 · Quote Reply

Commenters read the article challenge: Impossible

The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words:

Xbox (stylized as XBOX)^[2]^

...which links back to the same article. Which is how I found out that the article answers your question. ๐Ÿ™ƒ

3
toynbee piefed.social toynbee@piefed.social
Joined: 2025-09-12
#40 · Quote Reply

bash.org, now defunct. https://bash-org-archive.com/

Yeah, there are several repositories that seek to replicate it, but at least last time I looked they're not particularly searchable. Another lemming did demonstrate that you can download the data and grep through it but I haven't been motivated to do so yet.

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flameleaf sh.itjust.works flameleaf@sh.itjust.works
Joined: 2025-12-08
#41 · Quote Reply

TIL that Xbox is case-sensitive

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Mac mander.xyz Mac@mander.xyz
Joined: 2023-06-14
#42 · Quote Reply

The funny part is that upon reading your question, I figured surely the Wikipedia page would have that information. Then I saw that it said in the first few words: Xbox (stylized as XBOX)^[2]^ ...which links back to the same article. Which is how I found out that the article answers your question. ๐Ÿ™ƒ

Hahahaha that's hilarious ๐Ÿ˜‚

1
Skullgrid lemmy.world Skullgrid@lemmy.world
Joined: 2023-06-29
#43 · Quote Reply

Wasn't that a bit on bash.org? Apologies, I mean WASNT THAT A BIT ON BASH.ORG?

pour one out for a real homie

1
evidences lemmy.world evidences@lemmy.world
Joined: 2023-07-27
#44 · Quote Reply

Cruise Control for COOL. Not Awesome. The alliteration is the point.

FUCK

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corey931 lemmy.wtf corey931@lemmy.wtf
Joined: 2026-01-16
#45 · (edited) Quote Reply

groundbreaking

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one_old_coder piefed.social one_old_coder@piefed.social
Joined: 2026-02-08
#46 · Quote Reply

XLOP

Pronounced "shlop" in China, perfect!

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terwn43lp lemmy.world toxicbubble@lemmy.world
Joined: 2023-06-09
#47 · Quote Reply

why not Xbox Series One U

1
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