Link: https://latenighter.com/news/byron-allen-comics-unleashed-cbs-15-million/

This is an automated archive made by the Lemmit Bot.

The original was posted on /r/television by /u/SyrioForel on 2026-05-29 15:31:30+00:00.

From the article:

The central question is not whether a time-buy model can make CBS’ 11:35 hour immediately more profitable. By CBS’ own accounting, it can. The question is whether the company’s $55 million swing captures the full cost and value of exiting the traditional late-night business.

There is a real argument that the traditional model no longer works. Late-night audiences have declined across the board, production costs remain high, and the online clips that drive cultural conversation are difficult for networks to monetize at the same scale as linear advertising.

But the ratings still matter, even if they matter differently. They matter to affiliates. They matter to advertisers. And losing viewers in one time period makes it that much harder to get them back in the next.