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Starbucks Korea launches promotion in collaboration with the far right, celebrating the torture & massacre of student protestors under the US-backed dictatorship in 1980
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Formless Oedon lemmy.ml formlessoedon@lemmy.ml
Joined: 2026-04-11
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In this thread I will post news articles related to the developing story. Here's what I have gleaned so far. I will post sources for it later this evening.

· On [2026-05-18], the 46th anniversary of the Gwangju Uprising, Starbucks Korea launched a promotion called "Tank Day" after the military tanks used to crush pro-democracy protesters in 1980, with hardly a fig leaf concealing the messaging.

· The slogan "Tak! on the table" referenced the 1987 torture death of student activist Park Jong-chul. Authorities claimed he died after they simply tapped a desk, making a "tak" sound. Starbucks Korea's explanation of this promotion matches that expkanation in tone precisely, it is just as plausible.

· Promotion was co-sponsored by Ilbe Storage, a far-right online community known for mocking Gwangju and the Sewol ferry disaster.

· Campaign ran in partnership with Chosun Ilbo, an anticommunist rag.

· Scandal broke just two weeks before RoK's June 3 local elections.

· Yoon Suk-yeol was nicknamed "Yoon Tank" during his presidency.

· PPP Seoul mayoral candidate Oh Se-hoon pleaded for his party to stay quiet, fearing this issue would sink them at the polls. President Lee Jae Myung and the Democratic Party seized on the issue, condemning the promotion.

The official explanation that the campaign was an AI-generated accident makes zero goddamned sense

· Campaign went through at least four layers of approval, starting with the e-commerce team and ending with the CEO. Calling this an accident is just another way to insult people.

· Some executives claimed they never even opened the email attachments with the campaign details before signing off on it.

· Legal review was bypassed entirely in the name of speed.

· Shinsegae internal investigation stalled because employees refused to turn over phones or chat logs to verify that this was somehow overlooked. Courts did not pursue this due to plausible deniability. Now they train front of house staff who had nothing to do with it.

· Sbux Korea CEO fired, chaebol subsidiary e-mart (operator for Sbux Korea) took a 3% dent at first & recovered not sure where it's at now.

The numerical symbolism embedded in the promotion is too precise to be coincidence

· Main tumbler was 503ml, matching the prisoner number of former President Park Geun-hye, who is revered by the far-right as a martyred figure.

· Discount of 21% corresponds to [1980-05-21], the day of the mass shooting in Gwangju.

· Promotion's launch was 10 AM, the exact time students first clashed with troops at Chonnam National University on [1980-05-18].

· There was also a 10 percent discount for the whole tumbler set, representing the # days of the uprising.

· Seven stars appeared on the design, referencing the "7 o'clock" slur used by RoK far-right to insult the Jeolla province, home of Gwangju.

· The initial official death toll from the South Korean Defense Ministry was 133, matching one of the 133ml smaller tumblers... Called the SS Mini Tank. Hm. SS you say? Surely a coincidence like the rest of this.

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Formless Oedon Moderator formlessoedon@lemmy.ml
Joined: 2026-04-11
#2 · (edited) Quote Reply

RARE for Japan Times to get a layup on anything, particularly fascism (would love for them to elaborate on what exactly Dylan Mulvaney has to do with this, thank you for clarifying she is transgender Japan Times we all forgot). Indeed, imagine going to sensitivity training for an insult directed at you by your own employer's executives. Ridiculous concept.

[2026-06-29] Japan Times – Starbucks Korea marketing debacle is far from over

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If Starbucks Korea believes that a compulsory history lesson would draw a line under a marketing fiasco that has dented both reputation and business, it should think again.

Last month’s debacle, broadly perceived as mocking the victims of a brutal military crackdown, was not caused by front-of-house staff. Subjecting thousands of baristas and other service workers to mandatory training, rather than just the managers in charge, comes off as more performative than sincere.

This risks upsetting customers who believe the latest response is not credible, potentially setting up the coffee seller for an extended period of revenue decline in its third-biggest market after the U.S. and China. The experience isn’t unique to South Korea. Sales of Bud Light beer never fully recovered following a 2023 campaign with influencer Dylan Mulvaney, who is transgender.

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Bluegrass_Addict lemmy.ca Bluegrass_Addict@lemmy.ca
Joined: 2025-10-21
#3 · Quote Reply

so give the top management what they want...

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