Link: https://www.youtube.com/watch?v=xKv4MOo0S4A

Incentivising repairing clothes via policy, monetary incentives and changing cultural norms all help to move to more sustainable fashion.

i really want to see governments focus on the source by heavily fining companies for churning out flimsy, poor quality clothing that's designed to fall apart after a few washes, and ensuring that the workers making the clothes & growing the cotton etc will be well-paid and work fewer hours🤞

Yeah, I like incentives as a component of a larger strategy, but it feels like a problem that would really benefit from being approached from both ends

How repairable are clothes normally? Like a button or ripped drawstring sure I would fix that. But usually my clothes are thrown out when the material has started wearing thin enough that holes appear easily and surely by that point any patch applied is going to be very short lived before more appear?

Then again when I hear stats like the average item of clothing is worn 7 times, maybe I am not really the target of this. There are only minimal repairs I do to clothing but it does get worn a lot more then that.

That’s a good question. I’m the same where I wear my clothes until they’re falling apart. Then again I do repair quality clothes and use old clothes to patch newer ones.
Cheap poor quality clothes are a big problem. My wife sews alterations for a dance company and even new costumes from fast fashion companies are terrible to adjust and fix.

Yeah I thought maybe I'm part of the problem by buying cheap t-shirts and jeans that wear out quickly, but everything I buy gets used way more than 7 times and usually thrown out when holes develop. Super cheap jeans wearing out after 2 months are the worst, but in cold weather months they get worn every day so that's still like 40-60 times being worn.

Then again when I hear stats like the average item of clothing is worn 7 times,

~what~ ~the~ ~fuck~

Then again when I hear stats like the average item of clothing is worn 7 times, maybe I am not really the target of this

I would be curious if this gets skewed by things like formalwear that someone might have had for just the one event, or don't wear very often. Or if the survey question was ambiguous.

7 times total seems very low. 7 times before a wash seems a bit more reasonable.

When they're no good for clothing anymore, they can still typically be used for other purposes, even if it's just as a cleaning rag. I don't really feel like clothing needs to be thrown out in most cases.

Ohh good point with formal wear. I utterly hate it. It feels single use because each time I need it the dress code is different so I need to buy yet another fucking shirt that I will probably never wear again because the next time will have a different dress code!

I have found supermarket own clothing is usually OK. Shame a lot are now doing 80% cotton instead of 100% and adding some polyester though. But its still better than the 100% polyester stuff

Good idea, I could do with a few more cleaning rags.