Link: https://arstechnica.com/gadgets/2026/07/oneplus-ends-phone-releases-in-us-and-europe-further-reducing-smartphone-choice/

OnePlus arrived on the scene in 2014 with brash marketing and a compelling pitch: What if your phone was cheaper and faster? More than a decade later, the market is much different, and so is OnePlus. Confirming months of rumors and speculation, OnePlus has confirmed it’s ending phone releases in North America and Europe.

You either die the hero or live long enough to become the villain, somehow they died the villain and Nothing had taken their place.

I want more folks to experience long 🔋 life. Oneplus 15 won the best 🔋 life award – @mkbhd. The Europeans and the North Americans have 1 less choice with this news. Will Oneplus 16 have a global version? Those not living in China can buy the Chinese version. But the 🇨🇳 version will have some cons for those not living in 🇨🇳. examples – Oneplus 15 🇨🇳 version doesn't have Gemini baked in (can be installed by the user) and esim support

Nothing didn't take their place. The Nothing design and the Oneplus design have been different.