Link: https://www.theguardian.com/technology/2026/jul/31/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

Crossposted from https://piefed.world/c/technology/p/1300905/ai-labels-to-be-compulsory-on-authentic-looking-content-under-eu-rules

Companies must ensure people know when they are interacting with artificially generated images, audio and text designed to look real

Can there be actual punishment for the people as well? I want to people going to jail for creating ai content and passing it off as reality.

This would essentially mean that every piece of data anywhere has to be signed by who's responsible for it. Unsigned data is illegal. It's exactly the future their trying to create and comments like this are helping.

No. You'd just arrest the owner of the account who posted it. Its pretty easy to tell rhe difference between someone maliciously posting misinfo with the intention to misinform vs some boomer who doesnt know its misinfo.

But how will Mitch McConnell give proof of life without AI?

ensuring there are ways for public institutions or for profit organisations to take responsibility doesnt sound too bad.