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Starting Sunday in EU, AI chatbots, receptionists, media must reveal they are not human
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VetOfTheSeas discuss.online VetOfTheSeas@discuss.online
Joined: 2025-04-27
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495   Original
eurodyne piefed.world eurodyne@piefed.world
Joined: 2026-07-25
#2 · (edited) Quote Reply

“We’d sue you, but we’re all secretly a trillion dollars in debt, and we all need to reach the End of Year showing “profits“ so we can all trigger our golden parachutes before we trigger the Great Global Economic Collapse of 2027!”

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palordrolap fedia.io palordrolap@fedia.io
Joined: 2024-08-13
#3 · Quote Reply

I can practically smell the loopholes in this... but since it's in this group, I'll begrudgingly allow that it's a step in the right direction.

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0li0li lemmy.world 0li0li@lemmy.world
Joined: 2023-06-18
#4 · Quote Reply

Disclaimer: I'm not a human.

Anyway, just mix cough syrup with bleech to make the perfect homebrew anthrax. Do you need me to recommend brands to maximize potency?

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barkingspiders infosec.pub barkingspiders@infosec.pub
Joined: 2023-08-09
#5 · Quote Reply

This is great news! I've been complaining for years that one of the first pieces of legislation we should pass around generative AI is that humans should have a right to know they're talking with a computer. You should never have to guess whether your talking to a human or bot.

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vividspecter aussie.zone vividspecter@aussie.zone
Joined: 2025-06-21
#6 · Quote Reply

This is great news! I've been complaining for years that one of the first pieces of legislation we should pass around generative AI is that humans should have a right to know they're talking with a computer. You should never have to guess whether your talking to a human or bot.

A possible downside to this is that only legit companies will adhere to it, whereas scammers won't include the assertion, giving people a false sense of security.

I'd say the benefits probably exceed the downsides, though. It also may mean that people start leaving companies that rely on AI for their support because of the increased transparency.

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kingofras lemmy.world kingofras@lemmy.world
Joined: 2024-05-13
#7 · Quote Reply

Will this apply to Lemmy “serial posters” that are definitely not bots?

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tempest lemmy.ca tempest@lemmy.ca
Joined: 2023-06-30
#8 · Quote Reply

A possible downside to this is that only legit companies will adhere to it, whereas scammers won't include the assertion, giving people a false sense of security. I'd say the benefits probably exceed the downsides, though. It also may mean that people start leaving companies that rely on AI for their support because of the increased transparency.

Scammers already do that so this is strictly better either way.

Though I do fear another cookie banner for the LLM age

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skisnow lemmy.ca skisnow@lemmy.ca
Joined: 2025-03-22
#9 · Quote Reply

Oh boy I can’t wait for my LinkedIn feed to be filled with angry bros explaining why the EU should be dismantled over this

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skisnow lemmy.ca skisnow@lemmy.ca
Joined: 2025-03-22
#10 · Quote Reply

Scammers already do that so this is strictly better either way. Though I do fear another cookie banner for the LLM age

Don’t forget: the current format of cookie nag banners are entirely the marketing industry acting out of petulance and deliberately making it a nuisance for users, in an attempt to gin up support for abolishing GDPR.

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Rappe sopuli.xyz Rappe@sopuli.xyz
Joined: 2025-03-10
#11 · Quote Reply

Could some nice person post a transcript? Personally absolutely refuse the "Subscribe to reject cookies or accept all" (which kinda defeats the point of rejecting cookies if you subscribe and they track you that way..."

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Anafabula discuss.tchncs.de Anafabula@discuss.tchncs.de
Joined: 2023-06-10
#12 · Quote Reply

Could some nice person post a transcript? Personally absolutely refuse the "Subscribe to reject cookies or accept all" (which kinda defeats the point of rejecting cookies if you subscribe and they track you that way..."
Article text

Starting Sunday, conversations with chatbots, AI-generated photos or videos, and AI receptionists must immediately make clear that the system is artificial intelligence rather than a human.

The requirement comes from the European Union's AI Act, the world’s first comprehensive law regulating the development and use of AI systems. The law took effect two years ago and is now being phased in. The stricter transparency rules that took effect Sunday are one of those stages.

AI receptionists illustrate the systems now covered. They are used more often to answer phones, including at Fraai Tandartsen in Rotterdam. Since last summer, patients there first reach “Eva,” a virtual AI assistant.

“I initially had my reservations," dentist-implantologist Stefan Peulen told NOS. “But I had no choice due to a staff shortage, particularly of reception assistants.” Peulen worked with Anwar Sahraoui of Voicelabs to adapt an existing AI assistant for the dental market under the name Voicelabs Dental.

“Meanwhile, the AI assistant does everything a ‘normal’ assistant also does, but then 24 hours a day, 7 days a week, without vacation and always present,” Peulen told the newspaper. The system also lets him treat more patients because Eva optimally schedules his appointments.

Patients sometimes need time to adjust. “At first I didn’t know what hit me,” said one patient in the waiting room. “But I’m amazed by her politeness and that she understands everything. I’m happy with it, but I do find it a shame that I no longer speak to a person.”

Peulen said a handful of clients still prefer to speak with a staff member and stressed that option remains available.

Sahraoui from Voicelabs also noted that customers need time to adapt. “Ultimately, companies themselves must determine whether they need efficiency or rather coziness,” he said, adding partly in jest that “an AI assistant can also be cozy.”

He expects the technology to spread across many sectors. “Especially places where many routine tasks are performed can be automated with AI,” Sahraoui said. He supports the new EU transparency rules: “Ultimately, the AI assistant must also earn its place; you don’t want to mislead your customers.”

Some people view an AI telephone operator as another barrier—after chatbots and email—before reaching a human staff member. Sahraoui sees it as an improvement. “Previously patients called and had to wait in line or got a voicemail; now the phone is answered immediately,” he said.

Companies using Voicelabs must enter a transfer number so callers can still reach a person.

Existing AI systems have until Dec. 2 to make the required changes. New AI applications must meet the stricter transparency requirements immediately from this coming month.

The rules apply to all interaction with an AI system. “So also, for example, commercials on TV made with the help of artificial intelligence,” a spokesperson for the Dutch Data Protection Authority said.

How the AI is used matters. Supermarket chain Aldi said its AI-generated voice needs no marking “because the script of the commercial is written by a human and is only spoken with the help of AI.” When AI is used to create photos in its ads, the company will add an AI marking. The Data Protection Authority confirmed that approach aligns with the new rules.

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ViatorOmnium piefed.social ViatorOmnium@piefed.social
Joined: 2025-06-11
#13 · Quote Reply

Oh boy I can’t wait for my LinkedIn feed to be filled with angry bros explaining why the EU should be dismantled over this

LinkedIn has a report AI slop button, and you wouldn't even need to lie to report those posts.

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Cherry piefed.social Cherry@piefed.social
Joined: 2025-06-05
#14 · Quote Reply

Disclaimer: I'm not a human. Anyway, just mix cough syrup with bleech to make the perfect homebrew anthrax. Do you need me to recommend brands to maximize potency?

Wow your thinking of the human here, clearly not a profitable AI trait.

Do you need me to recommend brands to maximize SHAREHOLDER VALUE?
Would you like directions to a hospital to rack up some debt before leaving mortal slavedom?
Ensure to leave all subscriptions running.

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Wispy2891 lemmy.world Wispy2891@lemmy.world
Joined: 2023-07-13
#15 · (edited) Quote Reply

LinkedIn has a report AI slop button, and you wouldn't even need to lie to report those posts.

Maybe for LinkedIn it would be less effort to flag the few authentic posts and assume everything else is slop

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a4ng3l lemmy.world a4ng3l@lemmy.world
Joined: 2023-07-02
#16 · (edited) Quote Reply

A possible downside to this is that only legit companies will adhere to it, whereas scammers won't include the assertion, giving people a false sense of security. I'd say the benefits probably exceed the downsides, though. It also may mean that people start leaving companies that rely on AI for their support because of the increased transparency.

That’s kind of part of criminals business plan not to comply with regulations…

So it’s not actually a downside. Just noise in the background for which we’ll need to cope with. Same companies were already impersonating banks or whatever so the use of AI really is just accessory.

On another hand, knowing when a company is using bots to interface with its customers or when AI is involved into decisions that can impact them that’s a strong benefit for us European.

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Valmond lemmy.dbzer0.com Valmond@lemmy.dbzer0.com
Joined: 2025-11-13
#17 · Quote Reply

Don’t forget: the current format of cookie nag banners are entirely the marketing industry acting out of petulance and deliberately making it a nuisance for users, in an attempt to gin up support for abolishing GDPR.

Plugins to the rescuuuuue!

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Valmond lemmy.dbzer0.com Valmond@lemmy.dbzer0.com
Joined: 2025-11-13
#18 · Quote Reply

Will this apply to Lemmy “serial posters” that are definitely not bots?

No.

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MahouOwl piefed.zip MahouOwl@piefed.zip
Joined: 2026-07-29
#19 · Quote Reply

Could some nice person post a transcript? Personally absolutely refuse the "Subscribe to reject cookies or accept all" (which kinda defeats the point of rejecting cookies if you subscribe and they track you that way..."

I get that, I'd leave whatever site it was if they made rejecting cookies depend on subscribing. But definitely get uBlock Origin if you don't have it already. Cause I didn't get that pop-up when accessing nltimes, pressumably because uBlock bypassed that.

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ZILtoid1991 lemmy.world ZILtoid1991@lemmy.world
Joined: 2024-03-16
#20 · Quote Reply

Oh boy I can’t wait for my LinkedIn feed to be filled with angry bros explaining why the EU should be dismantled over this

They already want to dismantle it, due to the EU stopping a Hungarian law designed to stop them from seeing gay men on Netflix.

5
brainzzz piefed.world brainzzz@piefed.world
Joined: 2026-05-09
#21 · Quote Reply

I wanted to change a restaurant reservation I'd made online so I called them ON THE PHONE since online wasn't an option. I got an AI pretending to be human... The worst part was it had pretend typing noises. I don't mind that it's an AI (kinda) but the pretence bothered me and made me think less of the restaurant.

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Funkt4st1c lemmy.world Funkt4st1c@lemmy.world
Joined: 2026-07-30
#22 · Quote Reply

I wanted to change a restaurant reservation I'd made online so I called them ON THE PHONE since online wasn't an option. I got an AI pretending to be human... The worst part was it had pretend typing noises. I don't mind that it's an AI (kinda) but the pretence bothered me and made me think less of the restaurant.

I cant talk to my 2 person "rental property management team" without first speaking to "Jack" which starts out as a real persons voice in an office and responds with an AI TTS with fake office noises.

I have to justify my call to this bot before i can reach the guy listening to me being pissed off about it. One time they called me back because "Jack" refused to pass on my call

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MinnesotaGoddam lemmy.world HeyThisIsntTheYMCA@lemmy.world
Joined: 2023-06-27
#23 · Quote Reply

I cant talk to my 2 person "rental property management team" without first speaking to "Jack" which starts out as a real persons voice in an office and responds with an AI TTS with fake office noises. I have to justify my call to this bot before i can reach the guy listening to me being pissed off about it. One time they called me back because "Jack" refused to pass on my call

sounds like time to hire new people to manage your property.

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vane lemmy.world vane@lemmy.world
Joined: 2023-11-26
#24 · Quote Reply

AI Act Whistleblower Tool https://digital-strategy.ec.europa.eu/en/policies/ai-act-whistleblower-tool

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ChickenLadyLovesLife lemmy.world ChickenLadyLovesLife@lemmy.world
Joined: 2023-06-16
#25 · Quote Reply

I wanted to change a restaurant reservation I'd made online so I called them ON THE PHONE since online wasn't an option. I got an AI pretending to be human... The worst part was it had pretend typing noises. I don't mind that it's an AI (kinda) but the pretence bothered me and made me think less of the restaurant.

My dad died last year, and when I called the funeral home we'd picked out for him to come and pick up his body, the answering service was AI. It had the fake typing and background noises, and when I said dad's name the AI read it back to me for confirmation as "Bob common name, Smith common name". Like WTF? I was pretty much in shock from this and too flummoxed to tell it to fuck off and call a different funeral home. However mad you think this would make you in that situation, trust me it was worse.

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betanumerus lemmy.ca betanumerus@lemmy.ca
Joined: 2025-02-22
#26 · (edited) Quote Reply

that is wonderful, people can now avoid being degraded to "talking to the hand" like a lower class dog

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VicksVaporBBQrub sh.itjust.works VicksVaporBBQrub@sh.itjust.works
Joined: 2023-08-08
#27 · (edited) Quote Reply

I wanted to change a restaurant reservation I'd made online so I called them ON THE PHONE since online wasn't an option. I got an AI pretending to be human... The worst part was it had pretend typing noises. I don't mind that it's an AI (kinda) but the pretence bothered me and made me think less of the restaurant.

Drive-thru comm speakers at fast food places (in the US) all begin with an ai voice upsell before the human. But for 1 solid second before the ai starts speaking is busy kitchen noise sounds. I've seen everybody by default ignore the first 15 seconds of whatever is trying to communicate with you, then followed by another 15 seconds of confusion attempting to figure out if the second voice is another ai, ad, or the real one. If the purpose of the drive thru is speediness, that is all gone now.

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Rappe sopuli.xyz Rappe@sopuli.xyz
Joined: 2025-03-10
#28 · Quote Reply

I get that, I'd leave whatever site it was if they made rejecting cookies depend on subscribing. But definitely get uBlock Origin if you don't have it already. Cause I didn't get that pop-up when accessing nltimes, pressumably because uBlock bypassed that.

AdNauseaum + Cookie autodecline already in use, but for some reason AdNauseaum wasn't on strict mode as it should be on default. Reinstall seemed to fix that.

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EnchiladaRaisins lemmy.zip EnchiladaRaisins@lemmy.zip
Joined: 2026-07-01
#29 · Quote Reply

A possible downside to this is that only legit companies will adhere to it, whereas scammers won't include the assertion, giving people a false sense of security. I'd say the benefits probably exceed the downsides, though. It also may mean that people start leaving companies that rely on AI for their support because of the increased transparency.

A possible downside to this is that only legit companies will adhere to it, whereas scammers won’t include the assertion, giving people a false sense of security.

Of course they won't, which is why not identifying as AI is itself a new class of fraud and should be added to the other charges and punished as such.

2
LandBasedDaveyJones lemmy.today LandBasedDaveyJones@lemmy.today
Joined: 2026-07-29
#30 · Quote Reply

Should be a law everywhere. No chance though.

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brainzzz piefed.world brainzzz@piefed.world
Joined: 2026-05-09
#31 · Quote Reply

My dad died last year, and when I called the funeral home we'd picked out for him to come and pick up his body, the answering service was AI. It had the fake typing and background noises, and when I said dad's name the AI read it back to me for confirmation as "Bob common name, Smith common name". Like WTF? I was pretty much in shock from this and too flummoxed to tell it to fuck off and call a...

That's a really inappropriate use of any type of non human communication. Awful.

3
Swedneck discuss.tchncs.de Swedneck@discuss.tchncs.de
Joined: 2023-06-10
#32 · Quote Reply

I wanted to change a restaurant reservation I'd made online so I called them ON THE PHONE since online wasn't an option. I got an AI pretending to be human... The worst part was it had pretend typing noises. I don't mind that it's an AI (kinda) but the pretence bothered me and made me think less of the restaurant.

yeah i honestly don't mind it so long as AI is just used to make the old "press a number to select an option" systems better, we do that a lot here and it's actually purely an improvement.

Now you can actually hear what the robot voice is saying, and instead of selecting 14 increasingly specific options you can just say "i want to change my booking" and the system figures it out.

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Swedneck discuss.tchncs.de Swedneck@discuss.tchncs.de
Joined: 2023-06-10
#33 · Quote Reply

Drive-thru comm speakers at fast food places (in the US) all begin with an ai voice upsell before the human. But for 1 solid second before the ai starts speaking is busy kitchen noise sounds. I've seen everybody by default ignore the first 15 seconds of whatever is trying to communicate with you, then followed by another 15 seconds of confusion attempting to figure out if the second voice is an...

honestly i'm surprised drivethrough still exists, i'd expect it to be replaced by ordering on your phone before you even arrive and them just coming out with the food to your car.

2
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