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America’s largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls
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supersquirrel sopuli.xyz supersquirrel@sopuli.xyz
Joined: 2023-12-09
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Roberts told USA Today Co. employees in an email Thursday that the Palantir partnership could result in “better recommendations and offers based on what people actually care about” and “smarter subscription and advertising experiences” for consumers and subscribers.

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thesohoriots lemmy.world thesohoriots@lemmy.world
Joined: 2023-06-21
#2 · Quote Reply

USA Today is only read for free in hotel lobbies coinciding with continental breakfast hours. There’s your audience data. Saved you a Palantir.

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