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TIL RJR, the tobacco company that produces Camel, developed a mokeless cigarette in the 80s. It flopped due to poor reception, costing the company up to $1 billion. Researchers were explicitly tol...
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The original was posted on /r/todayilearned by /u/BadenBaden1981 on 2026-08-14 09:25:48+00:00.

Original Title: TIL RJR, the tobacco company that produces Camel, developed a mokeless cigarette in the 80s. It flopped due to poor reception, costing the company up to $1 billion. Researchers were explicitly told "This tastes like shit."

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