My guess is it was intentional. You'll notice it's been posted here. And, it probably got on the local news, too. People talk about it in the diner, etc.

You might even see it on the internet.

''the design is upside down, are you sure you don't want us to fix it?.... it's SUPPOSED to be upside down?..... OK real life engagement bait. alright. yeah no, well make sure we put it up upside down.''

yvan eht nioj

I think I've heard of billboard companies doing this if people stiff them on the bill.

Customer: I want the red bar on the top where it’s more visible!

Vendor: you’re the boss

I've seen a few like that in Houston. At first, it seemed like a weird mistake. Now it feels like a weirdly intentional marketing ploy.

Why are putting ads here now?

It's for the people in the cars that have flipped over.

Because some ads are funny.

One of our local radio stations does this on purpose. The first time I saw one, I thought it was an accident. Then I saw more of them all around town for weeks. I guess the idea is that it makes people notice them more and share photos on social media... seems like it works.

I think it was already someone's last day.

When you choose an advertising contract guy but he works in Australia. 🙃

At least in my area, if a store in a strip mall or plaza closes, their business name on the big sign by the road gets flipped upside down so people know it’s closed until they get something to replace it.

Can't read it.

Does not work

Jeep owners.

I don't mind it being upside down but putting spaces in the domain name is offensive to my delicate sensibilities and I will be boycotting this establishment.

Come on, it's just and ad for all nearby fighter jets pilots doing a dead loop maneuver.