Honestly that's just about the funniest outcome possible. That means literally no one wants to open for him and he had to turn to Guitar Center... Probably the fastest fall from grace the music industry has seen in the last decade.

Lol, this is hilarious

This is absolutely hilarious, but it looks like this was announced before Ed "Both Sides" Sheeran advocated for Peace In Our Time.

In fairness, the contest launched on August 19th, a good bit before… you know, everything.

https://consequence.net/2026/09/guitar-center-contest-open-for-ed-sheeran/

Thank you, I was sitting here scratching my head trying to figure out who thought this was a good look and you saved me from having to go down the rabbit hole myself 🫡

Now’s the time for GC to back out of this.

You could open for Ed. At his a capella night.

The deadline is Oct 7th...

I don't know if I could. There is strong arguments on both sides and I don't want to lean to either side.

Now is the time for GC to double down on this - it's free massive publicity for them and if Ed can't laugh at himself then I guess he's not so neutral after all.

If you have an account with them, feel free to drop them a line and mention that Sweetwater.com is not associated with Ed Sheeran.

What does Sweetwater have to do with this?

They're a competeting online retailer you could choose to buy from instead of GC.

This was back in August.

Sweetwater is 10 times better to buy from. their CS is amazing.

It's so good, I actively want it to be worse. You don't need to call me to tell me my $12 set of strings have shipped, or to ask me how it went.

i bet you sign away the rights to your music in the process...

Plus, you know... The candy

nice

I had them calling and checking in and would ask how my last show went. I never felt like they forced it either, genuinely nice people.

You think facts are going to stop lemmites?

Ooo, I think I have a trade conference there in March

I think the funniest outcome is the winner announcing the day before they are not going to perform in solidarity with Macklemore

isnt alot of shareens audience wine moms?

his only choice now, is turning to the degenerate maga/conservative base. that is where celebrities/washed up go to "obscurity"

Holy fuck, what a shitshow. He had it coming, I guess.

He only had himself to blame

Audition conditions:

• Must be at least 18 years old.
• Must be original music and/or music you own the rights to.
• Must not have any opinions about I/P

I can play like 4 chords on the ukelele. My first song is called "Fuck Zionists".