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New logo for McLaren racing
Post Reply RetroFed Forum Forum Index » Art & Design
AuthorMessage
inlandempire jlai.lu inlandempire@jlai.lu
Joined: 2023-08-01
Quote

From https://www.mclaren.com/racing/2026/mclaren-announces-evolved-identity/
7   Original
wizzor sopuli.xyz wizzor@sopuli.xyz
Joined: 2023-06-14
#2 · Quote Reply

There is somehow less personality now.
6
systemshock lemmy.world systemshock@lemmy.world
Joined: 2023-06-09
#3 · Quote Reply

This looks like a fashion, or maybe watch brand logo. There's nothing saying "speed" in it, just "luxury"
5
Cherry Moderator Cherry@piefed.social
Joined: 2025-06-05
#4 · Quote Reply

I find it easier to define the letters and I like that geometic based face. I also like the orange icon rather than the white.

I like the idea of motion in the background of the image. I do agree it looks like a watch or a fashion brand but when the audience is kinda the same it makes sense, esp when factoring in the need to do safe design.

Wouldn't surprise me if they started making 'watches' TBH.
1
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