From this blog post:

[A]s the indoor music scene heats up and the basketball and ice hockey seasons are in full swing, fans flocking to the Uber Arena, Uber Eats Music Hall, and Uber Platz will see Firefox highly visible around the venue. They may even bump into our very own mascot, Kit, who will be on hand to help them skip the main queues courtesy of Firefox.

We know that the experiences people care about often begin online. The internet is the gateway to how they discover, plan, and navigate their way to concerts, sports events, and nights out before they happen in real life.

Firefox’s presence will help make every step of that journey simple and smoother, starting at the door.

People with Firefox downloaded on their phone will have access to a dedicated Firefox Fast Lane that allows them to skip the main line at the Uber Arena. To ensure the smoothest possible entry, a QR code for downloading Firefox will also be available at the Fast Lane.

A corporarion paying to get a specific lane named after itself to a venue, which was renamed after another corporation, which certainly paid a consequent sum of money for it.

What a stupid corporate dystopia we are in.

I'm sorry, but the Firefox mascot is named "Kit"?!

For a web browser?

Web Kit?

because baby foxes are called kits, harold

Well, yes, but Firefox is also a web browser

"Kit" also refers to soccer jerseys, so there's another Firefox kit recently used for advertising.

https://www.techradar.com/computing/browsers/underdog-this-is-why-struggling-browser-firefox-and-ryan-reynolds-wrexham-football-club-are-now-joined-at-the-kit

oh, i see. that's neat. never much cared for sports so i never would've made that connection, honestly.

Cursed