It’s because the “organization” is just a bunch of fed simps.

Controlled opposition. If people can go to a pointless protest and wave some quippy signs around and post about it on social media it works like a release valve for their frustration and makes them less likely to do something that will actually make a difference.

Ideally you can hold a zinger of a sign, you will see a few friends at the rally and can feel good about each other, news media will let us know when they will be snapping pics so we can be there for just that short period of time.

Then we can all go home and put our collective very small civil disobedience balls in a jar back on the shelf. Everyone wins. I still go anyway.