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Valve admits Steam has an AI slop and cloning problem, but says 'we don't want to be gatekeepers telling developers which tools they should or shouldn't use'
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dermanus lemmy.ca dermanus@lemmy.ca
Joined: 2025-03-05
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570   Original
FiniteBanjo feddit.online FiniteBanjo@feddit.online
Joined: 2025-12-23
#2 · Quote Reply

Honestly if we can just prioritize giving real developers a spotlight to be seen and heard, sorting specifically by no-ai and having awards and events for no-ai, then I could see this being a potentially good thing. The low effort game devs of the past will all naturally sort themselves into slopper categories and out of the market.

The only problem is that perhaps not enough consumers are competent enough to care if a product is slop.

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Beej Jorgensen lemmy.sdf.org beejjorgensen@lemmy.sdf.org
Joined: 2023-06-10
#3 · Quote Reply

Solid win for those of you who like to wade through 200 AI slop titles before finding something good.

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I Cast Fist programming.dev ICastFist@programming.dev
Joined: 2023-06-22
#4 · Quote Reply

Giardino suggested that developers can protect their work by first building a strong community around it, and then focusing on continual improvements: "Rather than relying on a single mechanic that someone can easily copy, you need to keep growing your game by adding features, personality, and creativity that stem from your own perspective."

Not every game needs a fuckload of features. Not everyone has the time and skill to create and manage a community around their own game.

Steam could at least allow people to vote on whether some games are complete clone garbage or not, have the weight of the vote rely on the account level + age. Or let people indicate the original game on a clone's page. Like any community feature, I can see this being a vector for abuse, but this AI bullshit is absolutely ruining online trust

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Bluegrass_Addict lemmy.ca Bluegrass_Addict@lemmy.ca
Joined: 2025-10-21
#5 · Quote Reply

Honestly if we can just prioritize giving real developers a spotlight to be seen and heard, sorting specifically by no-ai and having awards and events for no-ai, then I could see this being a potentially good thing. The low effort game devs of the past will all naturally sort themselves into slopper categories and out of the market. The only problem is that perhaps not enough consumers are comp...

for me, step one is allowing me to block from sight, ANYTHING a by a supposed AAA developer. I do NOT want to see anything from ea, ubisoft, etc when searching for games.

another would be, if the game is early access and has 30 DLCs... I never want to see that companies 'products' again.

and honestly, that's it for me. Idgaf about ai slop of clone games (yet), good chance they are still individuals doing it and not some massive corporation.

I will always support the smaller teams whenever possible... I never want to see anything from rockstar, Ubisoft or whatever... all trash

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Bluegrass_Addict lemmy.ca Bluegrass_Addict@lemmy.ca
Joined: 2025-10-21
#6 · Quote Reply

Solid win for those of you who like to wade through 200 AI slop titles before finding something good.

I'll take slop by 1 person, over AAA garbage any day

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the_q piefed.social the_q@piefed.social
Joined: 2026-08-04
#7 · Quote Reply

Wrong take...

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magnetosphere fedia.io magnetosphere@fedia.io
Joined: 2023-06-30
#8 · Quote Reply

Okay. Gatekeeping sucks. I’m with ya there. But… that doesn’t mean that you can’t make “no ai” (or something) a simple user setting, right? Does something like this already exist? If not, why? (I don’t use Steam, so I genuinely don’t know).

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#9 · Quote Reply

Honestly if we can just prioritize giving real developers a spotlight to be seen and heard, sorting specifically by no-ai and having awards and events for no-ai, then I could see this being a potentially good thing. The low effort game devs of the past will all naturally sort themselves into slopper categories and out of the market. The only problem is that perhaps not enough consumers are comp...

Well. The real problem is that there's no way to definitively detect AI. And slop scammers are certainly not going to volunteer that information.

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psx_crab lemmy.zip psx_crab@lemmy.zip
Joined: 2025-01-11
#10 · Quote Reply

Solid win for those of you who like to wade through 200 AI slop titles before finding something good.

Ironpineapple's job gonna be very interesting for the next few years.

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#11 · Quote Reply

for me, step one is allowing me to block from sight, ANYTHING a by a supposed AAA developer. I do NOT want to see anything from ea, ubisoft, etc when searching for games. another would be, if the game is early access and has 30 DLCs... I never want to see that companies 'products' again. and honestly, that's it for me. Idgaf about ai slop of clone games (yet), good chance they are still individ...

Good news, you can already do that

image

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tacosanonymous lemmy.blahaj.zone tacosanonymous@lemmy.blahaj.zone
Joined: 2026-07-31
#12 · Quote Reply

One of the issues will be server space, I imagine. Where these agents are at right meow means a whole bunch of people can dump slop games at a rate we’ve never imagined.

I think they’ll have to find a way to weed out a lot and stay ahead of this.

A simple tag for users is nice bc some don’t want any part of it but it would also be a nice heads up for everyone.

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farmgineer nord.pub farmgineer@nord.pub
Joined: 2026-04-25
#13 · (edited) Quote Reply

  1. Require AI tool disclosure
  2. Enforce that. Spot check.
  3. Give us a filter to show/hide AI-flagged items

For cloning, I'm not sure of the best solution. Allowing the owner and users to report it is nice. But what happens when people are coincidentally working on a very similar game and release around the same time, even without knowledge of each other?

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FiniteBanjo feddit.online FiniteBanjo@feddit.online
Joined: 2025-12-23
#14 · Quote Reply

Well. The real problem is that there's no way to definitively detect AI. And slop scammers are certainly not going to volunteer that information.

I think a lot of them will in fact volunteer that information, and there is definitely a definitive way to detect AI: ask the developers to show their work. Images have layers, 3D assets can be demonstrated. Code is only slightly more ambiguous. On top of all of that, there is an obvious quality difference.

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#15 · Quote Reply

I think a lot of them will in fact volunteer that information, and there is definitely a definitive way to detect AI: ask the developers to show their work. Images have layers, 3D assets can be demonstrated. Code is only slightly more ambiguous. On top of all of that, there is an obvious quality difference.

I think a lot of them will in fact volunteer that information

LOOOOOLOLOL

ask the developers to show their work

Nothing about that is definitive. And Valve isn't going to review it anyway.

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Sanctus anarchist.nexus Sanctus@anarchist.nexus
Joined: 2025-09-08
#16 · (edited) Quote Reply

I think a lot of them will in fact volunteer that information LOOOOOLOLOL ask the developers to show their work Nothing about that is definitive. And Valve isn't going to review it anyway.

Nobody is doing schoolwork to sell a game. What an asinine take. Valve also isnt going to pay people to go through all that code.

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Scratch sh.itjust.works DScratch@sh.itjust.works
Joined: 2023-07-01
#17 · Quote Reply

Honestly if we can just prioritize giving real developers a spotlight to be seen and heard, sorting specifically by no-ai and having awards and events for no-ai, then I could see this being a potentially good thing. The low effort game devs of the past will all naturally sort themselves into slopper categories and out of the market. The only problem is that perhaps not enough consumers are comp...

Part of the issue with this approach is that you essentially get to something like a karma system, where well known developers are pushed to the top.

This is something Valve just spent a lot of time and effort to undo, so small, new indie devs get as much storefront space as the veterans.

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#18 · Quote Reply

Nobody is doing schoolwork to sell a game. What an asinine take. Valve also isnt going to pay people to go through all that code.

huh?

1
FiniteBanjo feddit.online FiniteBanjo@feddit.online
Joined: 2025-12-23
#19 · Quote Reply

I think a lot of them will in fact volunteer that information LOOOOOLOLOL ask the developers to show their work Nothing about that is definitive. And Valve isn't going to review it anyway.

Sloppers think it's the future, most of them have no idea how hated they are. Their shitbots tell them "AI assisted tools allow you to do more, better, faster" and not "yeah boss everyone will hate everything we make".

How is asking them to prove they did or can do work that they didn't and couldn't do not definitive proof?

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FiniteBanjo feddit.online FiniteBanjo@feddit.online
Joined: 2025-12-23
#20 · Quote Reply

huh?

They probably meant to respond to me or something.

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Necrifyre piefed.blahaj.zone Necrifyre@piefed.blahaj.zone
Joined: 2026-10-28
#21 · Quote Reply

Valve, have you learned nothing from Steam Greenlight and why that had to be taken down?

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Necrifyre piefed.blahaj.zone Necrifyre@piefed.blahaj.zone
Joined: 2026-10-28
#22 · Quote Reply

Solid win for those of you who like to wade through 200 AI slop titles before finding something good.

And before that, wading through 200 asset flipping games before finding something good.

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giacomo lemmy.dbzer0.com giacomo@lemmy.dbzer0.com
Joined: 2023-08-15
#23 · Quote Reply

Giardino suggested that developers can protect their work by first building a strong community around it, and then focusing on continual improvements: "Rather than relying on a single mechanic that someone can easily copy, you need to keep growing your game by adding features, personality, and creativity that stem from your own perspective." Not every game needs a fuckload of features. Not ever...

online trust

when has this ever been a thing?

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Sanctus anarchist.nexus Sanctus@anarchist.nexus
Joined: 2025-09-08
#24 · Quote Reply

huh?

I was agreeing with you. Nobody is going to pay anybody to pour through every one of the 10k or so games that get released everyday. Its a costly practice for little reward from their point of view

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∟⊔⊤∦∣≶ lemmy.nz luthis@lemmy.nz
Joined: 2023-06-29
#25 · Quote Reply

Part of the issue with this approach is that you essentially get to something like a karma system, where well known developers are pushed to the top. This is something Valve just spent a lot of time and effort to undo, so small, new indie devs get as much storefront space as the veterans.

Valve really are the good guys huh

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#26 · Quote Reply

I was agreeing with you. Nobody is going to pay anybody to pour through every one of the 10k or so games that get released everyday. Its a costly practice for little reward from their point of view

Oh yeah absolutely. Gabe needs his yachts.

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[object Object] lemmy.ca panda_abyss@lemmy.ca
Joined: 2025-07-20
#27 · Quote Reply

Steam should add a $150k game listing surcharge so there’s no market for crapware.

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Drag00n lemmy.zip Drag00n@lemmy.zip
Joined: 2026-10-13
#28 · Quote Reply

Require AI tool disclosure Enforce that. Spot check. Give us a filter to show/hide AI-flagged items For cloning, I'm not sure of the best solution. Allowing the owner and users to report it is nice. But what happens when people are coincidentally working on a very similar game and release around the same time, even without knowledge of each other?

When you say cloning are you meaning like how there's now 200 different versions of lethal company on steam now?

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artyom piefed.social artyom@piefed.social
Joined: 2025-06-08
#29 · Quote Reply

You don't have to tell developers anything except that they need to disclose AI use, and then you need to give customers the ability to filter them. For the sake of your platform. Because nobody wants to go through Next Fest and scroll through piles of slop or be duped into buying a sloppy game over and over.

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farmgineer nord.pub farmgineer@nord.pub
Joined: 2026-04-25
#30 · Quote Reply

When you say cloning are you meaning like how there's now 200 different versions of lethal company on steam now?

Some needle-in-a-haystack game came out and got cloned to death is what I'm seeing in the news. People can't differentiate the original one vs the clones and it's hurt sales. Some companies are stopping open betas and other things as well to avoid it being cloned before they go to full release.

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Brave Little Hitachi Wand lemmy.ca Gradually_Adjusting@lemmy.ca
Joined: 2023-06-12
#31 · Quote Reply

Gateway proprietor doesn't want to gatekeep

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raman_klogius ani.social raman_klogius@ani.social
Joined: 2024-06-22
#32 · Quote Reply

They better have a Slopless Award for the next steam awards

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Otter lemmy.ca otter@lemmy.ca
Joined: 2023-06-05
#33 · Quote Reply

Solid win for those of you who like to wade through 200 AI slop titles before finding something good.

I think the problem with a ban is that the creators of AI slop will stop disclosing or tagging it.

Allowing it with tags + letting users filter it out might be the best way to reduce it?

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Ms. ArmoredThirteen lemmy.zip ArmoredThirteen@lemmy.zip
Joined: 2024-12-08
#34 · Quote Reply

Steam should add a $150k game listing surcharge so there’s no market for crapware.

That would kill literally all indie games

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leftzero lemmy.dbzer0.com leftzero@lemmy.dbzer0.com
Joined: 2025-06-08
#35 · Quote Reply

A lot of developers have already pulled their demos from Steam for fear of them being cloned.

Either Valve takes a stance against slop clones, or they're going to alienate indie devs (and probably the big ones too), and with them a lot of their customers.

Valve have to decide if they want Steam to be a thriving games store or an abandoned slop repository.

And “making no decision” is choosing the latter.

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Midnight Wolf lemmy.world wreckedcarzz@lemmy.world
Joined: 2023-08-23
#36 · Quote Reply

Gateway proprietor doesn't want to gatekeep

Gateway

🐮📦

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Frettchen lemmy.world Frettchen@lemmy.world
Joined: 2026-07-30
#37 · Quote Reply

They can tell them to let us gatekeep. Ai needs to be labeled.

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Whostosay sh.itjust.works Whostosay@sh.itjust.works
Joined: 2025-07-16
#38 · Quote Reply

Good news, you can already do that

Just made a lot of people's day

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Brave Little Hitachi Wand lemmy.ca Gradually_Adjusting@lemmy.ca
Joined: 2023-06-12
#39 · Quote Reply

Gateway 🐮📦

I don't speak hieroglyphic

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Bluefruit lemmy.world Bluefruit@lemmy.world
Joined: 2023-07-02
#40 · Quote Reply

You don't have to tell developers anything except that they need to disclose AI use, and then you need to give customers the ability to filter them. For the sake of your platform. Because nobody wants to go through Next Fest and scroll through piles of slop or be duped into buying a sloppy game over and over.

I think filtering is the best thing they could give us as customers. They already have AI disclosures, but I don't think we have the ability to filter for AI right now.

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AceFuzzLord lemmy.zip AceFuzzLord@lemmy.zip
Joined: 2025-06-19
#41 · Quote Reply

They can tell them to let us gatekeep. Ai needs to be labeled.

I'd say not only labelled, but at the very least if we ain't ostracizing generative ai being used in any part of the process, we should at least have the dignity to have it quarantined. I for one don't feel like buying and installing malware because a yahoo who cannot actually read their own code decides to upload to Steam, let alone literally any other platform.

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CybranM feddit.nu CybranM@feddit.nu
Joined: 2023-06-17
#42 · Quote Reply

online trust when has this ever been a thing?

Before the AI age it took some time and effort to make an asset flip so they were relatively few and far between. IE you could usually trust a game on Steam wasn't a slop clone

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CybranM feddit.nu CybranM@feddit.nu
Joined: 2023-06-17
#43 · Quote Reply

I'll take slop by 1 person, over AAA garbage any day

Try 10000 slop by 500 people

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Sam_Bass lemmy.world Sam_Bass@lemmy.world
Joined: 2024-04-08
#44 · Quote Reply

so, let the market kill them then. dont buy the stuff and if you do, refund and delete

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boonhet sopuli.xyz boonhet@sopuli.xyz
Joined: 2025-06-16
#45 · Quote Reply

I'd say not only labelled, but at the very least if we ain't ostracizing generative ai being used in any part of the process, we should at least have the dignity to have it quarantined. I for one don't feel like buying and installing malware because a yahoo who cannot actually read their own code decides to upload to Steam, let alone literally any other platform.

You're already using an operating system where generative AI was being used in some parts of the process and creative tools have had generative AI functions since even before the LLM craze.

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Quazatron lemmy.world Quazatron@lemmy.world
Joined: 2023-06-12
#46 · Quote Reply

No need to be gatekeepers, just let me blacklist entire genres, publishers and studios.

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DupaCycki lemmy.world DupaCycki@lemmy.world
Joined: 2025-08-17
#47 · Quote Reply

No need to be gatekeepers, just let me blacklist entire genres, publishers and studios.

You can. Add tags/genres to your ignored list, and you won't see any games marked with them.

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PeculiarGoat lemmy.world PeculiarGoat@lemmy.world
Joined: 2025-06-30
#48 · Quote Reply

You can. Add tags/genres to your ignored list, and you won't see any games marked with them.

The tag system has been so badly abused that you can’t do this without collateral damage though. It’s not fit for purpose. I have mixed feelings about Valve curating games… but I think they should absolutely curate the tags.

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Quazatron lemmy.world Quazatron@lemmy.world
Joined: 2023-06-12
#49 · Quote Reply

You can. Add tags/genres to your ignored list, and you won't see any games marked with them.

As far as I can tell, you can only add about 10 tags to the ignore list. That's way too few for me.

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Womble piefed.world Womble@piefed.world
Joined: 2025-07-10
#50 · Quote Reply

Okay. Gatekeeping sucks. I’m with ya there. But… that doesn’t mean that you can’t make “no ai” (or something) a simple user setting, right? Does something like this already exist? If not, why? (I don’t use Steam, so I genuinely don’t know).

The problem with that is that the person who slops out 50 broken shitty games is not going to disclose that they used AI, and the one man band who put genuine craft into their game but used a little bit of AI in the coding or textures will disclose it, so you have the opposite of what you want from the AI filter.

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schipelblorp sh.itjust.works schipelblorp@sh.itjust.works
Joined: 2026-05-16
#51 · Quote Reply

so, let the market kill them then. dont buy the stuff and if you do, refund and delete

That's the entire fucking problem: the market CAN'T kill them because they cost nothing to make.

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