Link: https://support.tidal.com/hc/en-us/articles/26542012438673-TIDAL-Upload

I've just read about Tidal Upload, a new service they offer (they did email me about it)

At first I thought "Oh, no! Anyone can upload directly now?! Tidal will be swamped by AI !!!". But as per their rules, tracks uploaded directly get no revenue, so that takes care of that, I guess.

Turns out that anything you upload through this new function can be listened without a Tidal subscription, so in all likelihood this is an attempt by Tidal to lure in some friends and family of indie artists. Musicians get free storage, "free advertising" (via their music being searchable on Tidal without distribution fees) and get to share their music with their friends without ads getting in the way as they do on YouTube (presumably; as of yet) while Tidal potentially gets new subscribers.

I still feel like somehow someone will try to abuse this, though. How do you feel about it?

I'm also thinking at some point they might start playing ads before Tidal Upload tracks to cut their losses from the storage costs and that snowballs from there...

https://support.tidal.com/hc/en-us/articles/26542012438673-TIDAL-Upload