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Amazon expected this co-op party game to draw in 100,000+ active players, but it hit an all-time peak of just 320 on Steam and now it's closing for good just 6 months after it launched
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inclementimmigrant lemmy.world inclementimmigrant@lemmy.world
Joined: 2023-06-30
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164   Original
inclementimmigrant lemmy.world inclementimmigrant@lemmy.world
Joined: 2023-06-30
#2 · Quote Reply

Honestly I never even heard of this game.

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givesomefucks lemmy.world givesomefucks@lemmy.world
Joined: 2023-06-30
#3 · Quote Reply

Honestly I never even heard of this game.

I've seen double digit posts about it closing, which is super weird on Lemmy.

Before that is never heard of it either

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theskyisfalling lemmy.dbzer0.com theskyisfalling@lemmy.dbzer0.com
Joined: 2023-07-20
#4 · Quote Reply

King of Meat is the game.

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Dudewitbow lemmy.zip Dudewitbow@lemmy.zip
Joined: 2023-11-07
#5 · (edited) Quote Reply

Honestly I never even heard of this game.

amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game.

if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state of play, a sony event.

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doug lemmy.today doug@lemmy.today
Joined: 2025-02-14
#6 · Quote Reply

amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game. if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state...

I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode.

They must have their targeted advertising on lock ‘cause I guess they got the message from my lack of interest that I’m not in his demographic and aren’t advertising to me.

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Victor lemmy.world victorz@lemmy.world
Joined: 2023-11-14
#7 · Quote Reply

I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode. They must have their targeted advertising on lo...

Millennial also, very glad not to have Mr. Beast advertised to me. I had one glance at that mf and I knew he's just doing it for the money. Phony ahh bish.

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tidderuuf lemmy.world tidderuuf@lemmy.world
Joined: 2025-08-28
#8 · Quote Reply

amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game. if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state...

Wait you are telling me that the very generation of kiddos who find Mr Beast amusing and enjoy spending their free time watching others play video games didnt end up playing the video game that was heavily marketed towards them?

I'm sure Amazon will be giving the pink slip to a few people and they've really earned it.

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Holytimes sh.itjust.works Holytimes@sh.itjust.works
Joined: 2025-09-04
#9 · Quote Reply

Millennial also, very glad not to have Mr. Beast advertised to me. I had one glance at that mf and I knew he's just doing it for the money. Phony ahh bish.
[deleted]
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thethrilloftime69 feddit.online thethrilloftime69@feddit.online
Joined: 2026-02-12
#10 · Quote Reply

The problem with capitalism is that rich morons can dictate all the resources onto a game with completely unreasonable expectations, and when it inevitably blows up in their face they'll ruin the lives of the hundreds of people who worked on the game by firing them. And these people's families will fall into chaos through no fault of their own.

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yamper piefed.social yamper@piefed.social
Joined: 2025-06-30
#11 · Quote Reply

[deleted]

no depressed millennial has any self respect to begin with

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Korhaka sopuli.xyz Korhaka@sopuli.xyz
Joined: 2025-01-14
#12 · Quote Reply

no depressed millennial has any self respect to begin with

Can't afford to rent any self respect

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Korhaka sopuli.xyz Korhaka@sopuli.xyz
Joined: 2025-01-14
#13 · Quote Reply

Millennial also, very glad not to have Mr. Beast advertised to me. I had one glance at that mf and I knew he's just doing it for the money. Phony ahh bish.

Isn't that what all YouTube sponsorships are? Doing it for the money.

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Korhaka sopuli.xyz Korhaka@sopuli.xyz
Joined: 2025-01-14
#14 · Quote Reply

Not that I would outright refuse a live service game, yet, but this sort of thing being a possibility is why I would see it as quite a large red flag when thinking of getting a game.

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Brave Little Hitachi Wand feddit.uk yakko@feddit.uk
Joined: 2025-01-08
#15 · Quote Reply

no depressed millennial has any self respect to begin with

But our irony is on fleek

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Tollana1234567 lemmy.today Tollana1234567@lemmy.today
Joined: 2025-06-04
#16 · (edited) Quote Reply

amazon marketing basically put all their advertising budget by making mr beast create an event themed around it, and most people didnt get the memo that it was an actual game. if you dont watch him, or know someone who watches him, you basically would have never known. similar to how most pc players werent aware of concord at launch because its only advertisment was if you happen to watch state...

plus people are getting turned off by mr beast and his content/ behaviour too. and the cringey DIY commercial he did with lunchly.

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Tollana1234567 lemmy.today Tollana1234567@lemmy.today
Joined: 2025-06-04
#17 · Quote Reply

I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode. They must have their targeted advertising on lo...

mr beast was so cringey when he did that cringey "al qaeda in a cave like skit commercial" with him and other influencers being forced to eat his poisonous food.

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Phineaz feddit.org Phineaz@feddit.org
Joined: 2024-06-22
#18 · Quote Reply

The problem with capitalism is that rich morons can dictate all the resources onto a game with completely unreasonable expectations, and when it inevitably blows up in their face they'll ruin the lives of the hundreds of people who worked on the game by firing them. And these people's families will fall into chaos through no fault of their own.

Stalin would like to disagree, you don't need capitalism for that.

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Zomg piefed.world Zomg@piefed.world
Joined: 2025-07-09
#19 · Quote Reply

Making a game and projecting monthly users like that seems rooted in something other than passion for creating good games anyway. Glad to never know you.

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Tigeroovy lemmy.ca Tigeroovy@lemmy.ca
Joined: 2025-04-16
#20 · Quote Reply

Honestly I never even heard of this game.

Yep, not until today did I hear about this thing.

Not that it would have mattered really.

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Sabata ani.social Sabata11792@ani.social
Joined: 2024-06-02
#21 · Quote Reply

I wouldn't really trust Amazon to run anything on my PC with internet access, let alone pay them for a game.

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alonsohmtz feddit.uk alonsohmtz@feddit.uk
Joined: 2026-02-17
#22 · Quote Reply

[removed by moderator]
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djsaskdja reddthat.com djsaskdja@reddthat.com
Joined: 2023-06-10
#23 · Quote Reply

Stalin would like to disagree, you don't need capitalism for that.

What video games did Stalin lead development on?

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TheSambassador lemmy.world TheSambassador@lemmy.world
Joined: 2023-07-10
#24 · Quote Reply

The problem with capitalism is that rich morons can dictate all the resources onto a game with completely unreasonable expectations, and when it inevitably blows up in their face they'll ruin the lives of the hundreds of people who worked on the game by firing them. And these people's families will fall into chaos through no fault of their own.

To be fair, they lay everyone off even when the teams make a good game too.

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addie feddit.uk addie@feddit.uk
Joined: 2023-06-14
#25 · Quote Reply

Not that I would outright refuse a live service game, yet, but this sort of thing being a possibility is why I would see it as quite a large red flag when thinking of getting a game.

"We've made a bang-average live service game that both costs money upfront and has 'monetisation' features built in. In addition, it's in a somewhat niche hard-to-describe genre, has a nondescript name, and we pissed our advertising budget up the wall."

Nice one, AWS. 100K players, easily.

Like you say, if you're paying money upfront, you want it forever. From the initial "four player dungeon crawler" description, I thought they'd remade Gauntlet or something - I might be up for that, if it was made with love. Instead, they appear to have made an online collection of bonus levels from Spyro, with corporate-approved zaniness and 'tude that's always asking you for your credit card details, and that they can shut down whenever they like. How about no?

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imetators lemmy.dbzer0.com imetators@lemmy.dbzer0.com
Joined: 2025-06-10
#26 · Quote Reply

Yep, not until today did I hear about this thing. Not that it would have mattered really.

Comments on youtube trailer for this game show that 2 months ago people knew it flopped. Also, apparently they had MrBeast help promote this game.

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Xenny lemmy.world Xenny@lemmy.world
Joined: 2023-07-29
#27 · Quote Reply

[deleted]

We millennials have been relegated to the kids table so long we're fluent in Gen z slang

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Auster thebrainbin.org Auster@thebrainbin.org
Joined: 2024-10-28
#28 · Quote Reply

"this co-op party game": King of Meat

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Victor lemmy.world victorz@lemmy.world
Joined: 2023-11-14
#29 · Quote Reply

Isn't that what all YouTube sponsorships are? Doing it for the money.

Well yeah, sponsorships. But all his videos are for the money. Only. And all the controversy around him doesn't sit well with me. I watched his former employees say some pretty damning things. And showed some pretty damning footage.

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Victor lemmy.world victorz@lemmy.world
Joined: 2023-11-14
#30 · (edited) Quote Reply

[deleted]

I use it ironically.

I assure you I was blowing into my NES and N64 cartridges like every other millennial.

I'm not depressed though. Doing very well. I'm not American, so maybe that helps my chances in life.

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SacralPlexus lemmy.world SacralPlexus@lemmy.world
Joined: 2023-07-07
#31 · Quote Reply

Looks like gaming is dead.
/s

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snooggums piefed.world snooggums@piefed.world
Joined: 2025-07-08
#32 · Quote Reply

Making a game and projecting monthly users like that seems rooted in something other than passion for creating good games anyway. Glad to never know you.

Projecting the number of users is a big part of planning for online games to ensure they have infrastructure. Helldivers 2 for example ended up with a playerbase about 4x their expectations when they initially released which is why they ran into server load issues.

A concurrent player count high of only 320 for an estimated 100k active users per month is absolutely hilarious though.

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Rentlar lemmy.ca Rentlar@lemmy.ca
Joined: 2023-03-14
#33 · Quote Reply

[removed by moderator]

Right? I think this is the answer to why people don't get invested in a game like this. The publisher asks customers for money upfront, then continues to ask through in game purchases, forcing a connection to them whenever you use it all the while holding a button that can cut off access to everything you paid them for. The rational response is to refuse this skewed bargain, and play something better.

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binarytobis lemmy.world binarytobis@lemmy.world
Joined: 2025-06-30
#34 · Quote Reply

I’m a millennial and had never heard of or seen Mr. Beast until he had that controversy around the same time he started launching shitty foods, which was enough for me to be like “don’t care for anything this guy’s involved with moving forward.” and have since then not even seen ads for anything he does except maybe once? before a Fallout episode. They must have their targeted advertising on lo...

The first and last video of his I saw was this one: “You’ve seen the dystopian horror Squid Games where a crazy rich man uses his money to put a bunch of poor rubes through a series of deadly games for the amusement of spectators? Well now I, a crazy rich man, have used my money to put a bunch of poor rubes through a series of deadly games for the amusement of spectators! I couldn’t do the deadly bit because the laws don’t let me yet. No, I couldn’t say what the lesson from the show was. Probably ‘wouldn’t it be cool’.”

He’s got those dead eyes.

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Zomg piefed.world Zomg@piefed.world
Joined: 2025-07-09
#35 · Quote Reply

Projecting the number of users is a big part of planning for online games to ensure they have infrastructure. Helldivers 2 for example ended up with a playerbase about 4x their expectations when they initially released which is why they ran into server load issues. A concurrent player count high of only 320 for an estimated 100k active users per month is absolutely hilarious though.

Fair point. It just comes off as greed-driven imo

4
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