So I've been buying 220g bags of Ruffles potato chips for $4.79 at No Frills (a value-based franchise banner under Loblaws that operates in Ontario). This is one of many products that seems to be towing the line of not going over the $5 threshold.

Now the bags of Ruffles sold in the same store are 200g (almost a 10% reduction in volume) for the same price. I suspect the same applies to other Frito-Lay products. (I noticed the Flammin' BBQ flavour of Ruffles was weighing in at 190g.)

As we've seen with other products, I think the choice of going to 200g from 220g is an intentional number choice that they believe people are less likely to notice than 199g for example.

Shame on Frito-Lay, Shame on Loblaws. I'm in my 30s, and I've never experienced @#%! relentlessly getting incrementally more expensive like things have the last few years. It's wild and it unsettles me, as I know it's just about unchecked greed, and wouldn't bet on it slowing down any time soon.