Welp, Ford will remain in my do not but from if that's the direction they're pushing in.

This is happening in all aspects of consumer electronics. Broad platforms of hardware and software that is cheap enough to meet all the needs then just water it down for the 'cheaper' varieties. The consumer has no attention span so everything has to be fresh and totally new with more features every 1-4 years max. Ita what the consumer demands from complex systems so engineers just need to churn shit out as fast as possible and everyone suffers.

It’s doesn’t have to be that way. SDV are cheaper to build, easier to automate during build, and let the manufacturer do over the air updates. Those are good things. They also let manufacturers be more creative with buttons, screens, and co trols , that can go either way. And of course bmw (and others) show us manufacturers will try to leverage the capability for subscriptions. That will suck