Link: https://www.thequint.com/news/india/how-instagram-reels-are-rebranding-caste-hierachy#read-more

Beyond the world of AI-generated cat memes, podcast clips, and protein-rich recipes—or whatever your algorithm usually feeds you—lies another side of Instagram. Here, young influencers from dominant castes such as Brahmins and Rajputs make high-engagement reels centred on caste pride and superiority, using trending audios, cinematic edits, and aspirational aesthetics.

The Quint analysed over a 100 reels from more than 30 Instagram accounts posting caste-themed content with high engagement. Together, they show how dominant-caste superiority is being repackaged for the algorithm age under the label of “pride”

Caste systems are so wild dude. Let's do racism, but make it even stupider lmao

Ah, yes. Caste systems. For when you really need more systemic injustice in your life, but everyone around you is the same color.