Link: https://dnsk.work/blog/the-ui-ux-design-portfolio-is-a-story-designers-tell-themselves/

You know how this goes.

Three weeks on the portfolio. Rewrote the case study twice. Rebuilt the layout because something felt off at midnight on a Wednesday. Sent it to two designer friends who said it was strong. Found the right contact on LinkedIn, personalized the message, attached the link.

Three days later: automated rejection. No subject line variation. Thank you for applying.

Different company, same month. A referral came through – someone you’d worked with two years ago, mentioned your name in a Slack message to someone they knew. You sent a portfolio link you hadn’t touched in weeks.

First-round interview confirmed within 48 hours.

it’s rarely what you know
it’s usually who you know