Link: https://www.sportsbusinessjournal.com/Articles/2026/04/27/nyc-mayor-collabs-with-gotham-fc-to-expand-affordable-access-to-soccer/

NYC Mayor Zohran Mamdani has partnered with NWSL club Gotham FC and extended his campaign of making soccer more affordable.

Mayor Katie, can we get some cheap Reign tickets?

N.Y. Mayor Zohran Mamdani has collaborated with NWSL club Gotham FC and “extended his campaign of making soccer more affordable,” according to Melanie Anzidei of THE ATHLETIC. The mayor on Sunday afternoon shared with his 11.7 million followers across Instagram and X that his administration and Gotham “were releasing 1,000 tickets priced at $5″ for the club’s May 9 match against Boston Legacy at Sports Illustrated Stadium. A Gotham FC spokesperson said that the tickets “sold out in less than an hour.” Standard-priced tickets “remain for the match, starting at $22″ as of Sunday night. Mamdani has “been a staunch advocate for the game and keeping it affordable” since assuming office in January. In the fall, he launched a “Game over Greed” campaign calling on FIFA to “commit to not using dynamic pricing for men’s World Cup tickets, to place a cap on resale prices and to set 15 percent of tickets aside for residents at a discount.” FIFA proceeded with its dynamic pricing model, despite Mamdani’s efforts. Gotham has “leaned heavily” into its N.Y. roots this year, with the collaboration with Mamdani only the latest example. The team released its first “third kit,” dubbed Lady Liberty. The team is also “hoping to set an attendance record” on July 15, when Gotham will become the first women’s professional sports team to play a match at Citi Field (THE ATHLETIC, 4/26).