Link: https://www.theguardian.com/football/2026/apr/29/erling-haaland-feels-the-heat-in-norway-for-tragic-world-cup-beer-commercial

Erling Haaland’s collaboration with a leading American beer brand has caused a backlash in his native Norway, where alcohol advertising is banned

I love that Norway outlaws alcohol ads:

Inger Lise Hansen of Actis, an umbrella organisation that works on drug policy and prevention, told Dagbladet: “I think this is very special. That someone who is concerned about health – which I feel Haaland is – chooses to be a marketing object for an alcohol brand. It is special that it happens during a period when he represents Norway, where alcohol advertising is illegal.

“This is not about people not being allowed to drink beer when they watch a football match, but that it is our sports hero who is helping to advertise a product that leads to injuries and risks.”