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Denver Summit and Boston Legacy show risk and reward of NWSL expansion
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CombatWombat feddit.online CombatWombat@feddit.online
Joined: 2025-09-09
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While the Boston Legacy have stumbled out the gate, Denver Summit are off to a high-flying start in a tale of two NWSL expansion teams.

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CombatWombat Moderator CombatWombat@feddit.online
Joined: 2025-09-09
#2 · Quote Reply

Boston has really just not had a good time of it:

There was the infamous brand launch in late 2024, when the team introduced itself as "BOS Nation FC" with a marketing campaign titled, "Too Many Balls," a reference to men's sports teams. Both were widely ridiculed. The costly marketing campaign was immediately retracted, and the team eventually changed its name after holding focus groups and consulting with fans -- a process that did not happen the first time.

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