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Women’s Sports Are Thriving. Will Equality Follow?
Post Reply RetroFed Forum Forum Index » Nwsl
AuthorMessage
CombatWombat feddit.online CombatWombat@feddit.online
Joined: 2025-09-09
Quote

Link: https://www.thepersistent.com/womens-sports-business-gender-equality/

Audiences for women’s sports are surging and investment is rising. But a mismatch between viewership and advertising is curbing how far the boom can go.
-2   Original
CombatWombat Moderator CombatWombat@feddit.online
Joined: 2025-09-09
#2 · (edited) Quote Reply

If you, like me, want women athletes to get paid, the best way to do it is tune in:

And how does that translate into pay for athletes?

Athlete pay is typically determined through collective bargaining agreements, where a percentage of league revenue goes to player salaries.

The biggest source of that revenue is broadcast rights. So if women’s sports generate less from broadcast deals, either because of lower visibility or ad revenue, then salaries will also be lower.
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