Link: https://www.csmonitor.com/USA/Society/2026/0511/womens-sports-investors-soccer-hockey

The business of women’s professional sports is booming, thanks in part to female venture capitalists investing for the long haul.

The apparel thing has always confused me, since one of the most prevalent stereotypes about women is they love buying clothing — it would seem even the worst sexist would be able see the profit in marketing apparel to women, and yet:

“We talk to fans all the time, female fans, and they don’t love the silhouettes, they don’t love the fabrics, they’re not finding their sizes,” says Ami Galani, co-founder and managing partner of Tipt Ventures, an early-stage investment platform that invests in businesses adjacent to sports targeting female consumers. Offering merchandise that appeals to women is a lesson she learned as the head of business operations for the PWHL during the league’s 2024 rebrand. The six teams in the league are currently under a single ownership, an advantage for streamlining branding and merchandising.