The previous photo by @andyquest@sh.itjust.works was not fake, but rather real.
It's called AP x Swatch Royal Pop and it can be found here
https://www.swatch.com/en-en/royal-pop.html

Release date May 16 and the price I see is € 385,00 to € 400.
Movement :Mechanical
Water resistant : 2 Bar
Collection Category :ROYAL POP
Packaging type :Special
Diameter :40 mm
Thickness :8.4 mm
Case Material :SWATCH BIOCERAMIC

free to judge and anything you may want.
I find it awful, but hey, its my taste after all.

It's got a mechanical movement. Good one to teach the youngsters, I guess ;-). Not my taste but not complaining if arguably the largest watch brand on the planet releases mechanical watches targeted at, well, "my kids" and younger.

The AP cobranding reminds me of digital cameras like Panasonic with "Leica" lenses and Sony with "Zeiss". Yup. Marketing.